B2B

Echelon strength pro

Echelon Acquires Fortë As It Grows B2B & Enterprise Fitness Arm

Echelon has acquired Fortë to expand into SaaS and deepen its B2B fitness ties to scale AI-powered, personalized content.

woman performs a sumo deadlift

GymGPO Launches to Give Indie Gyms Big-Chain Perks & Peer Support

GymGPO, a new purchasing and peer network platform, helps independent gyms cut costs with exclusive supplier discounts and real-time support.

Liz Hernandez, founder of Lazy Hype and host of the new health and wellness podcast, welcomes Violet, founder of New Vibe Gymnastics, as one of her inaugural guests on the Lazy Hype Podcast.

Lazy Hype Debuts Podcast Highlighting Wellness Entrepreneurs

Lazy Hype debuts a new podcast spotlighting wellness entrepreneurs, offering expert insights and community-driven conversations.

a woman behind a computer screen

Wellbuilt Ventures Launches Platform for Gyms To Boost Revenue

Wellbuilt Ventures has unveiled a no-code solution for fitness businesses of all sizes to boost revenue and engagement.

WeightWatchers debuts new AI tool as part of its refresh

WeightWatchers Retools with AI, Dietitians and ZeroPoint Potatoes

WeightWatchers is making potatoes OK again as the storied weight management company leans into compounded GLP-1s, AI and B2B.