Reluctant gym-goers help push KC’s OYO to $4.4M in pre-sales for latest home fitness device
A month after breaking records as the most-funded fitness product in Kickstarter history, the KC-created OYO Nova Gym closed its crowdfunding campaign with $4.4 million in pre-sales.
“To say that it exceeded our expectations is a total understatement,” said Graham Ripple, COO of OYO Fitness, the Kansas City-based startup behind the handheld home gym product.
The pre-sales haul for the Nova Gym was nearly $3 million more than the previous most-funded fitness product — an initial milestone passed in less than two weeks — and established the OYO device as the 35th all-time most-funded campaign in Kickstarter’s 11 years in the crowdfunding game… READ MORE @ Startland News
