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UFC GYM Jiu-Jitsu

Why Combat Sports Are Fitness’ Most Promising Vertical

UFC GYM is bullish on growth in the sector as more people recognize the mental and physical benefits of activities like boxing and Jiu-Jitsu

Sound Therapy Has Quietly Crossed a Threshold

As recovery and longevity move to the center of the fitness and wellness experience, sound therapy is emerging as a […]

CoverMe

Recruiting Like It’s 2005 Is Costing Fitness Operators

As the labor market modernizes, CoverMe replaces fragmentation with connected, real-time workforce management. The industry’s biggest operational risk isn’t member […]

Freemotion selectorized

How To Design an Inclusive Strength Floor

Freemotion provides the equipment and plan to help operators create an inviting strength training experience 

Noom - 2026

How Noom’s GLP-1 Programs Are Designed for Long-Term Health

The psychology-based platform’s new Microdose GLP-1Rx Program is affordable and is designed to be easy on your body.

Bon Charge blanket

How Bon Charge Is Winning Over a Generation That Questions Everything

With science-backed technology, portable design and frictionless integration, Bon Charge aligns with younger wellness consumers

Alpha Fit club new offerings

Alpha Fit Club’s New Strength & Cardio Classes Are a Brand Statement

Alpha Strength and Alpha Flight reflect Alpha Fit Club's strategy to meet evolving member goals from heavier lifts to long-distance runs

WellnessSpace Brands

How to Deliver Premium Recovery Without the Operational Drag

As recovery becomes table stakes, the real question is how to balance premium experiences with efficient operations. Successful clubs are […]

Human Touch

Meaningful Experiences Are the New Service Driving ROI

How recovery hardware is redefining member engagement, retention and long-term value inside modern fitness facilities. In today’s crowded fitness market, […]

Zenoti powered studio

The AI Playbook for Fitness and Wellness Professionals

Zenoti's Dheeraj Koneru explains the intricacies of AI and how brands across the fitness and wellness industry can best deploy it