Not long ago, building a large-format enterprise fitness facility was a six- to eight-month process. Today, that timeline has shrunk significantly. Many operators are working toward opening new locations in as little as 18-20 weeks.
Interest in longevity is clearly surging. Up to 60% of consumers now consider healthy aging a top priority, reflecting a growing focus on extending not just lifespan, but healthspan. That demand is translating into significant economic momentum, with the longevity economy projected to reach $27 trillion by 2030.
The contrast therapy studio’s success illustrates why less is more when it comes to staffing in the fitness and wellness industry
The wellness and recovery market isn’t short on innovation. From red light therapy beds to PEMF mats and breathwork apps, the past decade has ushered in a wave of tools promising better sleep, faster recovery and improved performance.
For years, Reformer Pilates has largely been associated with a specific audience and a specific outcome.
The franchisor gives owners everything they need to succeed by taking time-consuming tasks off their plate
Over the past decade, women’s health has made a clear bet: if women could see more, they could control more.
Rows of treadmills, bikes and ellipticals have long anchored the fitness floor, delivering reliable, steady-state training built around repetition and endurance. But as training preferences have evolved toward strength, and as operators look to get more out of their space and equipment, that model has begun to show its limits.
Pilates Addiction is turning its most devoted members into its most powerful growth engine – and giving them a rewards program worthy of the name.
UFC GYM gets its franchise operations up-and-moving quickly to avoid stalled revenue, growth and brand traction
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