Lululemon Is Buying Mirror, But Can At-Home Yoga Cancel Gyms?

Capitalizing on the stay-at-home workout trend, Lululemon has decided to go all-in on its previous investment last year in 2019 with the Mirror home gym to increase its “digital and interactive capabilities” as they mentioned in a press release. With yoga, boxing, meditation, a $40 personal training session which was introduced last year, live stream, and on-demand sessions, Lululemon and Mirror are looking to take the sleek home gym to new levels during a pandemic that is predicted to take us into 2021.

Founder and CEO of Mirror, Brynn Putnam was a former dancer at the New York City ballet and opened a fitness boutique back in 2010, called Refined Methods, this reported by CNN Business. She hosted classes in a Manhattan church throughout the week and needed her set up to be nimble enough to move in and out allowing for Sunday service… READ MORE @ Forbes