How An Early Focus On Digital Prepared These Two Fitness Startups For The Covid-19 Pandemic

As Covid-19 began its rapid spread across the United States in early March, fitness destinations were forced to close their doors, and as Americans were directed to stay at home, a new demand for at-home workouts was born. To adjust to this new reality, many studios started exploring virtual iterations of their classes by way of online platforms and digital memberships, but in the very best of circumstances, these offerings took several months to fully establish, and all revenue was effectively lost during this time.

While these businesses floundered, though, and wondered if and when they could launch their digital existences, fitness startups Melissa Wood Health and P.volve were fully prepared for the quick transition to working-out-from home.

Former model and founder of the MWH Method, Melissa Wood-Tepperberg, created her… READ MORE @ Forbes