Happier App Lures “Bad Meditators” with Free Subscription
On the heels of a major rebrand last month that saw the departure of co-founder Dan Harris, Happier is offering a free year of meditation for “Bad Meditators” in honor of World Mental Health Day
In honor of World Mental Health Day, meditation app Happier has launched a special “Meditation Make-Good” offer to encourage disenchanted meditators to give the practice another whirl and embrace the fact that meditation isn’t a quick fix — nor is it a practice that requires perfection.
Happier’s promotion runs from October 10 to October 31 and includes a free one-year subscription to anyone struggling with the practice and a five-year money-back promise.
The wellness offer follows a major rebrand last month, in which the meditation app transitioned from The Ten Percent Happier app to Happier. This included adding unique meditation plans for users based on mood, needs, time constraints, and goals.
The rebrand also saw the departure of co-founder and “10% Happier” podcast host, author, and former ABC News correspondent Dan Harris. Once a self-described “fidgety skeptic,” Harris became a proponent of the mindfulness practice after experiencing a panic attack while on air in 2004.
Happier’s landing page gently pokes fun at the unrealistic expectations commonly associated with meditation, announcing that “Bad Meditators” get free access. Users can select from one of four reasons they have struggled with meditation: the inability to instantly calm down, too much noise and not enough guidance, lack of time, or the inability to clear their mind. The offer is only valid for new users, and as long as they use the app at least once a month for five years, they will receive a full refund.
“Our goal with Happier is to show people the genuine power of mindfulness and help them build momentum on a journey that naturally ebbs and flows over time,” Happier co-founder and CEO Ben Rubin said. “We’re creating an experience that acknowledges the messy reality of meditation — where a racing mind doesn’t mean you’re doing it wrong, and where the imperfection that comes with anything worth doing is celebrated.”
