Fitness is ‘More Fun’ with FORTË and LiveLike
B2B video streaming platform FORTË and technology company LiveLike announce a joint partnership, taking interactive fitness to a whole new level
What’s your forté when it comes to fitness? Is it executing perfect form, planking your way to muscle fatigue, or committing to meeting your mileage goals on the treadmill? Well, for two fitness brands, FORTË and LiveLike, their strength is coming together in a business partnership set to shake up the way we workout.
Already known as the top choice in B2B interactive video streaming platforms for the NFL Players Association, UFC Gym, 305 Fitness, and many other known brand names, gyms, and sports leagues, FORTË has teamed with technology company LiveLike to better encourage individuals with their virtual workouts. LiveLike’s “interactive and community-driven features” used in tandem with the FORTË “fan and user experience” present a winning combination for those seeking to smash their workout sessions with other users, sans judgment.
“Fitness is much less intimidating and more fun when we do it together,” says FORTË CEO Lauren Foundos. Foundos adds, “We are working with LiveLike to enable our clients to create deeper connections between their community and instructors. The engagement and rewards experiences they have provided to their partners, including many of the top sports organizations in the world, global gym chains, boutique studios, and influencers, will apply nicely to further enhance our interactive digital experience. By partnering with LiveLike, we will continue to push the limits, innovate, and always ensure that we deliver the best community-driven experience for our clients and their members.”
LiveLike CEO and co-founder Miheer Walavalkar is equally eager to go past the boundaries of technology-driven community fitness with his company and FORTË’s team efforts. “The best partners are those who, like FORTË, have an inspiring vision that drives us to push the limits of our technology and keep innovating. We love working with entrepreneurs like Lauren. Her energy is infectious, and our teams are both incredibly motivated to expand the limits of our imaginations, making this a win-win partnership that I am very excited about,” Walavalkar declares.
LiveLike has worked with sports, entertainment, fintech, and e-commerce companies including NASCAR, Warner Media, FloSports, and the Georgia Institute of Technology to engage communities of users with interactive polls, games, watch parties, and much more interactive features. FORTË, on the other hand, provides a wide range of online fitness classes streamed live or supplied on-demand via partner websites and apps with a keen focus on community and interactivity.
As more streaming options and on-demand fitness classes become available to people, the newfound partnership between FORTË and LiveLike promises to produce multiple doses of fun with one’s online fitness experience in virtual conditions primed to inspire.
