Fitness Influencers: The Amateurs Who Post ‘No Effort’ Workout Routines for Toned Abs, and the Professionals who Debunk Them

Fitness influencers share tips, diets and workouts online, using their healthy, beautiful bodies as examples.

Promoting health is good, say professionals, but most influencers are unqualified and their ideas can be dangerous.

The fitness world has a new face, and it is female and clad in expensive athleisure clothing. Boasting millions of subscribers and legions of fans, fitness influencers post slick workout videos on their social media feeds, replete with titles beloved by search engines and fitness acolytes alike. Workouts longer than 15 minutes are rare.

The underlying implication? You, too, can look as Instagrammable as they do – all “without effort”, to borrow an often-quoted phrase from some of their videos…READ MORE @ South China Morning Post