FightCamp, Connected Fitness Leader, Raises $90 million from NEA, Left Lane, CAA, Mike Tyson, Floyd Mayweather, George St Pierre, Francis Ngannou, and More, to Bring Its Interactive Boxing and Kickboxing Gym to Masses
FightCamp, the at-home Boxing and Kickboxing leader in connected fitness, announced $90 million in funding backed by a group of celebrity investors and venture capitalists.
The round was led by global venture capital firm New Enterprise Associates (NEA) and Connect Ventures, an investment partnership between leading entertainment and sports agency Creative Artists Agency (CAA) and NEA, and celebrity investors rooted in the world of Boxing and MMA including Mike Tyson, Floyd Mayweather, Georges St-Pierre, and Francis Ngannou. With the round of funding, FightCamp plans on expanding to the Android platform, launching internationally, and increasing the depth of its interactive content to help users dive deeper into the sport of Boxing, Kickboxing, and Martial Arts.
“FightCamp takes me back to the basics with a heavy cardio focused regimen. It was a cool way to introduce Boxing to my kids and now I can’t keep them off it,” said Mike Tyson, FightCamp investor, and former undisputed world heavyweight champion.
Instead of focusing on having the widest list of modalities, FightCamp differentiates itself within the at-home fitness market by delivering a deep, authentic dive into the sport that replicates a genuine Boxing and Kickboxing gym at home, and develops real skills that engage members’ minds and bodies. Its winning combination of cutting-edge technology, studio-grade equipment, and trainers with real fight experience has proven successful with members throwing more than 1 billion punches since the start, and sales growing 30 times over the last two years.
“The at-home fitness category was accelerated last year. Now, as more consumers adopt the trend as their permanent routine, we have an even greater opportunity to give people a taste of Boxing and Martial Arts culture in their own home,” said Khalil Zahar, Founder and CEO of FightCamp. “The growth we saw during our first two years before the pandemic started proves that the connected fitness industry is here to stay long after the pandemic is over, and getting the best professional fighters as investors in FightCamp is another step toward giving consumers the most authentic Martial Arts experience from the comfort of their home.”
According to a
Consumer Trends report from The New Consumer published earlier this year, 81% of people under the age of 40 prefer to exercise at home, and FightCamp found that 85% more people stick with their routine longer if they use equipment than those who simply stream workouts. Not only do consumers prefer at-home workouts, but Boxing was one of the top 7 most popular fitness classes taken on ClassPass in the US, and outside of the US, Martial Arts was the number one fitness class taken with friends on ClassPass. The appetite for at-home workouts has never been higher, and FightCamp has successfully brought a favorite workout into consumer’s homes – this funding will allow them to continue to do so on a larger scale.
“In 2019, Boxing and Kickboxing classes had 33 percent more participation than cycling classes in the USA, yet the connected fitness space has been saturated with cycling options and other look-alike products. With so much opportunity in the Boxing and Kickboxing segment – arguably the most effective and enjoyable fitness discipline – FightCamp has emerged as a clear market leader, and stands alone in its category,” said Harley Miller, Founder and Managing Partner at Left Lane Capital, a preeminent firm for B2C investments. “We spent time with nearly every relevant player in the connected fitness market and found the market to be filled with expensive products and copycats selling into the same affluent audience. In FightCamp, we saw a truly unique product format and experience, which both captured the spirit of the fighter, while providing an authentic entry point to all levels.”
“FightCamp’s overall efficiency and competitive advantage are what made the company an attractive investment for us,” said Rick Yang, General Partner and Head of Consumer Investing at NEA, lead investor in this funding round. “FightCamp has gone above and beyond the basics of interactive cardio by incorporating advanced motion tracking. Boxing, Kickboxing, and other combat sports are huge cultural drivers, and this team knows what it takes to have a solid advantage over any competitors entering this space. Innovation aside, the customer base grew 30 times over two years, with demand outstripping supply, all while burning through minimal capital. This is the type of team and company we love to partner with, and this capital will give them plenty of fuel to continue their rapid scaling.”
Offering wearable punch trackers that display the number of punches and output of each punch thrown and studio-grade equipment, including a bag, base, premium Boxing gloves, quick wraps, and a mat, users are able to learn the necessary skills of the sought-after sport alongside real fighters that teach the authentic skills of Boxing and Kickboxing. Recently, FightCamp launched its Versus Mode that offers users the option to virtually fight against themselves and others on the leaderboard.
FightCamp’s Boxing and Kickboxing experts and certified trainers have carefully curated more than 1000 classes, drills, and trainings to help build the strength and skill of each FightCamp fighter. FightCamp trainers include: Tommy Duquette, former US Boxing team member and Co-Founder of FightCamp; Shanie “Smash” Rusth, a professional MMA competitor; Aaron Swenson, former member of the USA National Kickboxing team; Flo Master, a life-long martial artist and dancer who has worked with many celebrities including Usher, Ciara, Jennifer Lopez, and Will Smith; and PJ Shirdan, a NASM Certified Personal Trainer and Certified MMA Strength and Conditioning Coach
“One of the most intriguing aspects of FightCamp is its consumer engagement. While many users simply begin FightCamp for fitness reasons, they quickly become focused on their form and technique, watching fights, reading fighter bios, and really becoming fans of the sport and ultimately part of its culture,” said Michael Blank, Head of Consumer Investments at CAA. “FightCamp’s goal is to bring the training techniques of one of the oldest sports in history to mainstream audiences, and we look forward to accessing our reach and resources in both sports and entertainment to further grow the business into a worldwide leader in at-home fitness.”
Additional investors include: IVP; Y Combinator; Ilkka Paananen, Founder and CEO of Supercell; Fritz Lanman, CEO of ClassPass; Mike Tyson, former WBC, WBA and IBF world heavyweight champion; Floyd Mayweather, recently named Fighter of The Decade by the BWAA; Georges St-Pierre, UFC Hall of Famer; Francis Ngannou, reigning UFC Heavyweight Champion; Usher, platinum recording artist and dancer; and Katheryn Winnick, actress known for her role in Vikings and 3rd Dan Black Belt holder in Karate and Taekwondo.