New Study Shows 7,000 Steps a Day Is Enough for Major Health Benefits
Walking 7,000 steps a day may cut early death risk by 47%, lower dementia and more, nearly matching the 10,000-step goal.
Planet Fitness PerksFest Offers Members Back-to-School Deals on Apple Music, HelloFresh, Headspace & More
Planet Fitness launches PerksFest with back-to-school savings on Apple Music, HelloFresh, Headspace, NOBULL and more through Aug. 29.
Eight Sleep Raises $100M To Develop AI Sleep Agent, Pursue FDA Approval
Eight Sleep raises $100M to develop an AI Sleep Agent pursue FDA approval and grow globally with China in focus.
ABC Fitness Launches AI Retention Tool After Court Blocks ‘Click-to-Cancel’ Rule
ABC Fitness launches Click2Save to cut churn and help gyms amid shifting cancellation rules after a court blocked the FTC’s mandate.
Ex-NHL Player Riley Cote Adds Athlete’s Voice as Marijuana Rescheduling Talks Emerge Under Trump
As Trump mulls the drug's federal classification, Riley Cote believes cannabis should be recognized as a part of mainstream wellness.
Karma8a Makes US Retail Debut With Movement Climbing
Movement Climbing partners with Karma8a for its first U.S. retail deal, bringing climbing apparel to two of its New York gyms.
Ace Pickleball, DoorDash Strike Multiyear Partnership Featuring In-Club Delivery
DoorDash and Ace Pickleball Club have partnered to offer on-demand delivery, discounted promos to APC members.
Ultrahuman’s viO Deal Brings 90% Accurate Ovulation Tracking
Ultrahuman acquires viO HealthTech to launch Cycle & Ovulation Pro, a Ring AIR subscription upgrade offering over 90% ovulation accuracy.
Red Bull Gives Experiential Fitness New Wiings With Sweat the Deck, F45 Takeover in Chicago
Red Bull brings Sweat The Deck spin on a boat and F45 Training to Chicago Aug. 23–24, fueling the rise of brand activations.
SuppCo Finds Half of NAD+ Supplements Flunk Label Claims
Half of the top-selling NAD+ supplements fail label claims, SuppCo finds, raising concerns over quality in the booming longevity market.
