Apple Fitness Plus’ Biggest Competitor isn’t Peloton — it’s Your Gym

On September 15th, Apple announced its new at-home workout platform, Fitness Plus. That same day, Peloton tweeted, “Friendly competition is in our DNA. Welcome to the world of digital fitness, @Apple.”

While Apple isn’t a new player to the fitness space (the Apple Watch has included fitness features for quite some time) Fitness Plus is its first shot at original workout content for the Watch. It’s a subscription service that costs $9.99 per month or $79.99 per year. Subscribers, who are required to have an Apple Watch and iPhone, will have access to a library of virtual classes, which they can stream through iPhones, iPads, and Apple TVs. Some won’t require any equipment, while others can leverage gadgets you have: there’s cycling, treadmill, yoga, core, strength, rowing, and HIIT, with a variety of durations and intensities. New workouts will appear each week. “They’re just going to be the content.”

If this sounds familiar — and it clearly did to Peloton — that’s because it’s pretty much the same thing as the Peloton app. But that doesn’t make Fitness Plus the downfall of… READ MORE @ The Verge