Kohler Brands Announces Partnership with Luxury Sauna Line
German luxury sauna brand Klafs joins forces with Kohler to introduce Valora and Ariso, two new high-tech saunas aimed at bringing elevated wellness experiences to U.S. homes and wellness centers
Luxury sauna brand Klafs has partnered with Kohler Luxury & Wellness Brands Group, introducing two brand new sauna designs and further expanding its product selection into the U.S. market.
The German sauna brand announced the launch of Valora and Ariso, two new sauna design collections featuring high-tech hydrothermal control systems, heating benches, and steam technology. Now available to purchase under Kohler’s wellness product line, the Klafs saunas will have more direct access to a U.S. customer base.
Since 1928, Klafs has built luxury saunas, providing the health benefits of the ancient practice of sauna use, which include improved heart health, reduced stress, and improved circulation. Customers can create personalized sauna designs from Klafs products.
The newest designs Valora and Ariso, like all of Klafs products, boast temperature control, five preset climate experiences, and personalized sauna treatments. While the Valora sauna features full-length glass windows, the Ariso is crafted with Scandinavian spruce and dark walnut wood.
In this past year, saunas have skyrocketed in popularity with non-luxury gym chains adding saunas to their amenities lists, such as F45’s newest infrared recovery equipment. Boutique chains such as Perspire Sauna have introduced even more customers to the wellness practice.
Bonnie Choruby, president of Kohler Luxury & Wellness Brands Group, says Klafs represents Kohler’s mission for wellness excellence.
“KLAFS is an international market leader that shares our passion for innovation, design, and relentless pursuit of providing exceptional wellness products, services, and experiences,” Choruby said. “These new top-of-line saunas are wellness solutions that can enhance the level of self-care enjoyed at home and in wellness destinations.”