Centr CEO Andrew Sugerman on the New Inspire Series, Growth Plans
The Chris Hemsworth-founded brand continues to grow its equipment line: the Centr Inspire Series brings pro-grade quality to home gyms
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Centr, the wellness platform co-founded by actor and fitness enthusiast Chris Hemsworth, has grown extensively in the last year, investing in innovative equipment used across homes, gyms and fitness competitions to complement its online content.
The brand’s most recent launch, the Inspire Series, offers professional-grade equipment for at-home use.
“It’s a big step forward for us, and honestly, it’s all about raising the bar when it comes to both performance and design,” Centr CEO Andrew Sugerman tells Athletech News.
At the heart of the Centr Inspire Series is the FT2 Pro Smith Functional Trainer, a multifunctional piece of equipment that has generated considerable buzz.
“The FT2 Pro is a 2-in-1 machine designed for the serious fitness enthusiast,” Sugerman explains. “Building on the legacy of Inspire Fitness’ world-first selectorized Smith Machine, it offers more ways to train in a safe, compact setup for your home, studio, or gym.”
The F2 Pro is paired with the FID7 Pro Adjustable Bench, which is designed with a unique split back to allow safer exercises and more flexibility during workouts.
“These products are game-changers for fitness enthusiasts looking for commercial-grade quality at home,” Sugerman says.
Centr Hits the Road With Hyrox
Earlier this year, Centr also made a significant entry into the functional fitness and competitive training space through its partnership with Hyrox, a global fitness race held in cities around the world. The collaboration resulted in the Centr x Hyrox Official Competition Equipment, designed specifically for performance-grade, functional training.
“Since the launch of our Hyrox line, we’ve signed over 13 new distributors and are tracking toward 20 by the end of the year, representing a 60% growth in total distributors,” Sugerman reports, adding that the expansion has placed Centr x Hyrox equipment in gyms worldwide. “We’re now supplying hundreds of gyms around the world, helping them meet the growing demand for specialized training equipment.”
International, Domestic Growth Plans
Centr’s hybrid approach to product distribution, balancing both direct-to-consumer (DTC) and commercial channels, has been a key factor in its rapid growth.
“Our strategy has been about making high-quality, affordable, specialized fitness equipment accessible across both consumer and commercial channels,” Sugerman explains. “Domestically, we’ve built a robust DTC presence, while also focusing on supplying our full line of strength equipment, including the Inspire Series, to specialized fitness retailers and commercial distributors.”
Internationally, Centr’s presence has also grown significantly since 2019. The brand has secured partnerships with key distributors like Wolverson Fitness in the U.K. and Perform Better in Germany, allowing its products to enter European markets. Centr currently has distribution in over 60 countries and will be rolling out the Inspire Series globally as well.
Investing in the Future
Centr also continues to invest in its digital platform, where it’s finding success with short workouts.
“Short, body-targeted training is some of our most engaging content,” Sugerman shares. “We’re listening closely to our customers and adapting to provide them with more ways to personalize their fitness routines.”
Looking to the future, Sugerman hinted at even more innovations coming from Centr, including an expansion into the cardio space later this month.
“Moving forward, our focus is becoming even more data-centric—creating highly personalized experiences that go beyond what standard generative AI can offer,” Sugerman says.
“Centr is more than just a fitness brand—we’re about total well-being,” he adds. “From movement to nutrition to mindfulness, our goal is to empower people to live healthier, more balanced lives.”