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People Are Joining Gyms for Social Connection, New Data Shows
According to ABC Fitness, social interaction and connection are driving consumers to join gyms, studios and other fitness communities.
A ‘Bar Crawl for Gyms’: Urban Iron Aims To Bring Together Fitness Communities
Urban Iron, a hybrid race combining running and functional strength, sees participants travel to different fitness clubs in New York City.
For Peloton’s Robin Arzón, Hyrox-Style Training ‘Is the Future’ of Fitness
Robin Arzón, Peloton's VP of fitness programming and a highly popular instructor, shares details on the brand's new partnership with Hyrox.
Inside Tonal’s At-Home Pilates Push Led by Kristin McGee
Powered by adaptive resistance and led by instructor Kristin McGee, Tonal aims to bring the reformer Pilates experience into people's homes.
How America’s Gyms & Clubs Are Embracing Next-Gen Tech
From membership-wide gamification challenges to VR equipment, operators are implementing technology in creative ways.
The Post-Hustle Era of Self-Care Is Here
Consumers are ditching extremes for calm, blending smoothies, cleaning mindfully and treating themselves with skincare, Circana data shows.
Peloton Enters Menopause Care as Wellness Brands Race To Aid Women in Midlife
Peloton is partnering with Respin Health to launch a research study on how targeted exercise can improve menopause-related symptoms.
Personal Trainers Say Their Jobs Are Changing Due to the Rise of GLP-1s
NASM's new survey of 500 fitness pros shows GLP-1 drugs like Ozempic are reshaping the industry and the role of personal trainers.
Inside Apple’s Fitness Strategy, According to the Tech Giant’s Execs
Apple’s hardware and software updates signal a push to meet users at every stage of their fitness journey, from a morning walk to a marathon.
There’s a Dark Side of AI Fitness Apps, Personal Trainers Warn
A new survey shows AI fitness apps can boost motivation but also fuel anxiety and unhealthy habits. Personal trainers tend to agree.
