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NYC’s Billion-Dollar Running Boom Isn’t Slowing Down Any Time Soon
With running events like the NYC Marathon injecting nearly $1 billion into the local economy, New York Road Runners is thinking strategically about expansion.
‘Shakeout Runs’ Take Over NYC Marathon as Brands Eye Long-Term ROI
Brands like Asics, Fleet Feet and more are hosting or activating at pre-marathon running events, viewing them as an ideal […]
GLP-1 Use Doubles Across America — Here’s Who’s Taking Them
New Gallup data shows GLP-1 use has doubled nationwide as telehealth startups and investors are reshaping the weight-loss market.
Don’t Forget About Cardio, Dr. Peter Attia Urges Americans on ‘60 Minutes’
Strength training is all the rage, but Dr. Peter Attia used his appearance on "60 Minutes" to make the case that cardio deserves equal attention.
The Edge Fitness Clubs Is Latest Big-Box Gym To Add Boutique Classes
The Edge, an HVLP gym brand, is adding new classes including infrared yoga and semi-private strength training to its locations.
Nike’s Robotic Running Shoes Push Wearables Into Motion
Nike's Project Amplify robotic running shoes signal that wearable tech is moving beyond tracking and into active performance.
Wellness Brands Are Pushing Scientific Experts
Wellness brands of all types are looking to leverage scientific expertise by forming advisory boards and signing well-known medical advisors.
CEO Corner: Strong Pilates’ Michael Ramsey on Winning in a Crowded Market
Australia-founded Strong Pilates is eyeing mega-expansion in the U.S. with its concept that combines cardio, strength and reformer Pilates.
Why America’s Obesity Crisis Is Complicated
While obesity rates have fallen in some U.S. States, researchers warn that current definitions don't paint a full picture of America's weight crisis.
US Gym Visits Climb Again in Q3, Driven by HVLP & Mid-Price Clubs
U.S. gym visits hit new highs in Q3 2025 as value-priced facilities lead steady growth, driven by Gen Z looking for a deal.
