SuppCo
Thorne: Consumers Can’t Make Sense of the Supplement Industry
A report from supplement giant Thorne shows that consumers have difficulty deciding which products to buy amid a sea of conflicting information.
Creatine Goes Edible as Brands Look Beyond Gummies
As creatine surges in popularity, wellness brands are moving beyond gummies to offer chews, tablets and advanced formats.
GNC Is Going All-In on Evidence Amid Calls for Supplement Transparency
GNC is launching a human performance study using clinical methods and wearable tech to validate supplement effectiveness.
SuppCo Finds Half of NAD+ Supplements Flunk Label Claims
Half of the top-selling NAD+ supplements fail label claims, SuppCo finds, raising concerns over quality in the booming longevity market.
CEO Corner: SuppCo’s Steve Martocci Wants To Fix the Supplement Industry
Martocci, the co-founder of GroupMe, has big plans for SuppCo, a supplement tracker and optimizer that's already raised $5.5 million.
Top Creatine Gummies on Amazon Contain Little to No Creatine, Report Finds
Many of the most popular creatine gummies on Amazon contain shockingly low levels of the compound per serving, according to SuppCo.
Report: 47% of Americans Think Supplements Are FDA-Approved
In the golden age of supplements, nearly half of Americans believe their chosen products are backed by the FDA, according to a new survey.
