PickleRage Inks New Franchise Deals Across US
The indoor pickleball franchise has laid out an ambitious five-year plan to scale beyond 500 locations
PickleRage is picking up speed. The indoor pickleball franchise has signed five new franchise development deals, bringing new clubs to Newark, Ohio, Genesee County, Michigan, Marion County, Indiana, Greater Charlotte, North Carolina, and Las Vegas, Nevada. Each location will be led by a local entrepreneur with deep ties to their community.
The newly inked agreements come amid an aggressive expansion push backed by GreekPeak Venture Partners, which invested in PickleRage last fall.
With plans to open more than 500 locations over the next five years, PickleRage is betting that America’s obsession with pickleball is still in its early innings. Startup costs for franchisees range from $827,800 to $1.8 million.
The brand outfits its clubs with CushionX courts, the same high-performance surface used at the U.S. Open, designed with joint-friendly materials to help reduce injury risk. Facilities also offer built-in video recording and live-streaming capabilities, allowing players to review footage, track progress, or share their skills on social media.
“We’re thrilled to welcome Steve, Pat, Michael, Matt and Tony to the PickleRage family,” PickleRage vice president of real estate and construction Chris Daiss said, referencing the latest franchise partners. “Their passion for the sport and dedication to delivering an exceptional pickleball experience will help shape the future of our brand as we continue expanding into both emerging and established markets. These new deals are a representation of our commitment to building thriving pickleball communities across the country.”
In addition to its popularity with Gen Z and millennials, pickleball has emerged as a magnet for older adults seeking low-impact, social ways to stay active. Most recently, health and wellness company Humana launched its “Invite” campaign, urging seniors of all fitness levels to embrace active aging through the fast-growing sport.