Finance Lululemon Looks Into the Mirror for Its Next Chapter Staff Editor July 1, 2020 Share on Facebook Share on Twitter Share via Email Subscribe Now Log in Lululemon Athletica Inc. is stretching itself into a new area of business. The seller of yoga pants and other workout apparel announced late Monday that it had agreed to acquire Mirror, a home-fitness product offering live and on-demand classes as well as personal training, for $500 million. Lululemon CEO Calvin McDonald has said that the startup expects to notch more than $100 million in sales this year and is on track to break even or earn a narrow profit next year. This deal, of course, does little to boost the top line sales for a company that had $4 billion in revenue last year. But it is a worthwhile way for Lululemon to test its ability to move beyond its core retailing expertise… READ MORE @ Washington PostLululemon Athletica Inc. is stretching itself into a new area of business. The seller of yoga pants and other workout apparel announced late Monday that it... Membership Required You’ve reached your 3-article monthly limit. Subscribe to ATN Pro for unlimited access to industry-leading coverage, insights, and analysis shaping the future of fitness and wellness. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: Lululemon Mirror