Kevin Hart, Fabletics Release Performance-Driven Men’s Activewear Collection
The new 16-piece drop introduces the Infinite Short, a more performance-driven piece than previous releases
Kevin Hart has teamed up once again with Fabletics Men for a new collection that launched Tuesday, July 1. The 16-piece line was designed with both training and daily life in mind, while reflecting Hart’s commitment to seemingly doing it all.
At the core of the collection is the Infinite Short, which marks a new direction for Fabletics Men. Built with technical features like run-specific paneling and 360-degree mesh ventilation, it’s a more performance-driven piece than previous releases.
“This collection is all about the work before the work – your mental strength, focus and confidence to get it all done in a given day,” Hart told Athletech News. “I love working with a team that is just as passionate about creating wearable products that embody how I feel every day. It’s the type of pieces that when you put them on, you feel like you’ve unlocked a higher level of performance. If you feel good and look good, you can do good.”
Since the launch of Fabletics Men in 2020, Hart has played an active role in shaping the line.
“When I teamed up with Fabletics in 2020 to create Fabletics Men, I was also solving my own problem by giving men exactly what they wanted in apparel at a price that won’t scare the hell out of them. It’s all about looking and feeling good, both inside and out,” he said.
This new drop is less about fashion and more about clothing that keeps pace with real life, which Hart referred to as “the work before and after the workout.” He noted that the Infinite Short is a standout new piece for the brand.
“It’s the first time we have debuted this new piece that shows what a short can do and where it can do it,” he said. “It’s got everything you would want in a short and more, from the highest performance fabric technology, streamlined run-enhancing paneling, 360-degree mesh ventilation and concealed max luxe comfort details. It’s the short of the future.”
Hart’s broader interest in health and performance also comes through in how he thinks about Fabletics Men in relation to his supplement brand, VitaHustle.
“I’ve always been very passionate about health and wellness,” he stated. “What started as a solution for myself and my own supplement needs quickly grew into a brand that captivated the entire wellness community. VitaHustle is more than just a protein shake. For people on the go, it’s our daily dose of nutrition in just one glass.”
While the technical upgrades in Fabletics’ new release are notable, Hart says the goal was simple: to make gear that fits seamlessly into the lives of men who are juggling ambition, wellness and everything in between.
“It’s all about creating performance-ready gear that keeps pace with ambition,” he explained. “No gimmicks. Just essentials that will level up your day and keep you one step ahead. There are tops and bottoms designed for movement but made for everyday life, so you can wear them in and out of the gym and just whenever you’re getting the work done. Stay ready and you’ll never have to get ready. It’s all about staying one step ahead of the game.”