Open an Alpha Fit Club Franchise: What You Need to Know
Alpha Fit Club launched in the spring of 2019 in Westfield, New Jersey, with a mission to bring NYC boutique-style group fitness to the suburbs. The goal was to create an energizing space backed by a strong foundation of programming. From the start, quality guided every decision — along with a clear focus on replication, knowing the concept was built to franchise.
What is your franchise’s unique selling proposition (USP)?
City-inspired group fitness brought to the suburbs. The lights are low, the music is loud, and the energy is contagious. We pair this world class strength and conditioning, circuit-style programming to ensure our members leave feeling strong and confident. Community is at the core of everything we do.
How many units do you currently have? Additionally, how many new ones are opening per month and in which geographic areas are you most popular?
We have 13 studios open, 8 under construction, and another dozen sold not open. By the end of June we’ll have 21 studios open — all in New Jersey. We have our eyes set on New York (Westchester County & Long Island), Connecticut, and Pennsylvania to start.
What are the key revenue streams for franchisees?
85-90% of our locations revenues are from recurring membership fees.
How is your brand positioned for future growth and expansion in the next 5-10 years?
We’re confident we’re on track to becoming a national brand within the next 2–3 years. With 25+ locations expected by the end of 2025, our goal is to reach 50 by the end of 2026 and continue growing beyond that. For now, our focus remains on the immediate future and ensuring the success of our existing franchisees.
What are the minimum capital requirements, initial investment costs and ongoing fees for franchisees? Furthermore, are financing or other fundraising options available?
Our typical costs are between $450-550K all in. Financing options are available.
What training and support do you provide to franchisees, including marketing, advertising, technology, equipment and real estate?
We provide comprehensive support from start to finish — from sourcing and securing real estate to managing architecture, construction, vendors, and more during the buildout phase. We assist in hiring and onboarding managers and coaches, as well as training the team. Of course, we also support pre-opening and pre-sale marketing, along with post-opening operations.
Do you grant exclusive rights to a specific geographic area or are there any limitations on competition from other franchisees?
Yes, we grant exclusive rights to specific geographic areas.
What are the key contact details for reaching out to your company and exploring potential collaboration?