Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

Studio Spotlight: Train Like an Athlete at Tone House in NYC

Founded by a former pro athlete, Tone House offers community-oriented group fitness classes inspired by sports strength and conditioning.

Tracy Anderson Enters Podcast Space in Latest Wellness Move

“The Longevity Game with Tracy Anderson" will air weekly, featuring guests ranging from Olympic athletes to scientists.

Hyperice Sues More Brands, Retailers Over Massage Gun Patent

Wellness brand Hyperice already sued rival Therabody and is now filing litigation against many other companies over its massage gun tech.

Functional Fitness Has Benefits for Women Over 40, Pvolve Study Finds

Women aged 40-60 saw improved lower body functioning after engaging in Pvolve's functional fitness workouts, according to a new study.

These Wellness Products Are Must-Haves in 2024

Looking to start the new year off on the right foot? These are some of the best wellness products on the market in 2024.

SoulCycle, Fitbit Partner To Offer Free Classes, Wearables

The "Fitbit & Friends” campaign will reward SoulCycle riders who wear a Fitbit device or Pixel Watch to their local studio.

Tesla Eyes Gym Equipment with ‘Cyberhammer’

Tesla has submitted a trademark application for a new piece of exercise equipment, a hammer inspired by its famous Cybertruck.

Dr. Rachel Goldman on the Complex World of Weight Loss Drugs

A Ro advisor, Dr. Rachel speaks about the confluence of mental and physical health in weight loss and misconceptions around GLP-1s.

Product of the Week: Elastique Brings French Tradition to Activewear

Elastique activewear artfully lies at the intersection of apparel and lymphatic massage. But does it deliver on its purported benefits?

Apple-Peloton Deal Rumors Gain Traction but Hurdles Remain

A deal for Peloton would turn Apple Fitness+ into one of the largest connected fitness services globally, but there are reasons for skepticism.