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Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Rosy, a physician-founded women’s health app, has partnered with obé Fitness to explore the interconnected nature of fitness and sexual wellbeing.
HigherDose's newest product increases blood flow to the scalp to promote healthier hair and stimulate growth.
CorePower has enlisted Arik Armstead and Allison Holker to help spread awareness about the mental health benefits of yoga.
From swing practice to on-course data, Apple Watch offers tools that help golfers stay connected, improve their performance and enjoy the game more.
While connected fitness options abound, the Aviron Strong Go Rower has done the seemingly impossible: make tough workouts fun.
Whoop is partnering with Cristiano Ronaldo as the fitness wearable maker eyes new markets including Saudia Arabia, the soccer star's professional home.
Dr. B now has deals with several major fitness brands that allow qualifying Americans to use HSA/FSA funds to pay for memberships and classes.
From better sleep to active-recovery footwear, these five products will help mom get the most out of her wellness journey in 2024.
Life Time is all-in on pickleball, establishing over 600 permanent courts nationwide as the sport grows in popularity.
The class-booking platform's annual awards recognize the top gyms, fitness and wellness studios, and trainers.
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