Barry’s Bootcamp, Eight Sleep Partner for Whole Fitness
Eight Sleep has teamed up with Barry’s Bootcamp to become the leading fitness brand’s Official Sleep Fitness Partner. Consumers of both brands will be able to gain exclusive access to products from both that will help to optimize their sleep and fitness habits.
Barry’s Bootcamp may just have upped the ante when it comes to its fitness competitors. The leading fitness brand has snagged an Official Sleep Fitness Partner in Eight Sleep, the world’s first sleep fitness company.
Due to the partnership, Barry’s clientele will be able to boost their sleep health with “exclusive pricing on Eight Sleep products.” Alternatively, Eight Sleep members will be able to do the same when it comes to Barry’s X digital classes. All in all, both brands have appeared to enter into a beneficially symbiotic relationship.
Barry’s Senior Vice President of Brand Vicky Land praised the innovative collaboration, calling Eight Sleep, “the most innovative” within the landscape of all sleep brands.
In her statement, she adds, “Barry’s members are highly motivated and health-conscious individuals, who actively work on their wellness every day, so partnering with Eight Sleep to fill the gap of sleep and recovery needs was no brainer. The Barry’s community can now push themselves to new limits when they are well-rested and fully recovered sleeping on Eight Sleep’s innovative Pod technology.”
Eight Sleep was founded in 2014. Since then, the corporation has earned the distinction of being on TIME magazine’s “Best Inventions of the Year” list back-to-back in 2018 (for its Eight Smart Mattress) and 2019 (for its Eight Sleep Pod). Fast Company magazine also named Eight Sleep as one of its “Most Innovative Companies of 2018.”
Barry’s continues to provide high-intensity interval training (HIIT) workouts in studios around the globe. On-demand virtual classes are also offered on the Barry’s app. Each muscle group is targeted in cardio and strength interval programs designed to torch calories and grow lean muscle mass. Barry’s was established in 1998.
