Seed Health Expands Reach with Target Retail Partnership
The probiotic brand offers science-backed products for whole-body health support
Some of your favorite health, beauty, and wellness brands started as small startups aiming to expand their reach. Brands like Primal Kitchen, Flamingo, Casper, and Native, which began as startups, are now staples on Target shelves. Probiotic brand Seed is set to join this lineup.
Seed, a science-focused brand known for its whole-body health solutions, has partnered with Target, marking its entry into big-box retail. After finding success with direct-to-consumer and Amazon sales, Seed’s products will now be available at Target stores nationwide and online at Target.com.
Owned by Seed Health, a microbiome science company, Seed offers products focused on gastrointestinal and digestive health, women’s health, skin, pediatrics, brain health, metabolic function, and healthy aging. Its top-selling products, the DS-01 Daily Synbiotic and PDS-08 Pediatric Daily Synbiotic are clinically validated daily probiotics that will soon be available at Target.
Ara Katz, co-CEO and co-founder of Seed Health, says this transition is just the first step in Seed’s push to make its products available to new customers.
“Launching nationwide in Target is a pivotal milestone in our mission to bring leading microbiome science to everyday health,” Katz said. “We’ve impacted the health of over one million people and hear stories every day about the life-changing effects our products have. This partnership enables broader access to our current and future innovations, empowering even more people to transform their well-being.”
In addition to its two synbiotics, Seed will introduce the newly released DS-01 14-Day Gut Reset. This two-week program is designed to support gut function, strengthen the gut barrier, and replenish beneficial bacteria, particularly during periods of travel, stress, poor sleep, and other “occasional disruptions.”
This retail partnership arrives at a time when more Americans are focusing on their health. According to The Vitamin Shoppe’s 2024 Consumer Survey, 55% of respondents reported adopting healthier lifestyles since the pandemic’s official end in spring 2023. As a result, sales of nutrition-based supplements such as GLP-1s, protein powders, and multivitamins have soared.
“This partnership with Target represents a significant moment in our growth journey as we expand into new channels and geographies,” said Cathrin Bowtell, president of Seed Health.“ [The collaboration is] encouraging us to reach new communities and realize the full potential of our brand, products, and future pipeline.”
Seed products will be available in Target stores and online at Target.com starting September 9.