Echelon Eyes Commercial Market With ‘Upgraded’ Connected Fitness Products
The equipment brand is looking to drive member engagement with machines that offer content spanning fitness, gaming and entertainment
Echelon has unveiled its next mission in fitness with a suite of cardio and strength equipment solutions so gym and health club operators can provide immersive, connected coaching experiences that take working out to the next level while increasing their bottom line.
Touting over a dozen pieces of equipment, the smart fitness equipment maker’s latest move underscores the impact of connected fitness in the modern commercial market space.
Echelon, which counts Workout Anytime, EoS Fitness, Anytime Fitness, Crunch Fitness and The Bay Club among its leading commercial partners, showcased its latest lineup at IHRSA 2024, displaying a new dimension to its existing consumer and commercial portfolios.
“Commercial gym owners and operators – whether they are an independent studio or a franchise – are constantly having to prioritize where they spend their resources,” said Lou Lentine, founder and CEO of Echelon. “We wanted an offering that allows owners to give members an upgraded, curated and tailored experience that is more accessible, personalized and motivating.”
Cardio & Strength Offerings
Echelon’s latest suite of commercial equipment includes cardio favorites such as treadmills, ellipticals, bikes, recumbents, stair climbers and rowers, along with strength and cross-training hardware such as the Reflect Fitness Mirror, Strength Pro, Air Bike, Ski Machine Pull and smart digital strength machines.
In a screen-friendly world, Echelon is working to ensure that its fitness equipment delivers a studio-quality experience for users.
On Echelon cardio machines, for example, members can opt for live and on-demand coach-led classes, participate in a virtual competition with Echelon Worlds, take a scenic tour, train freestyle or simply enjoy streaming entertainment from apps such as Netflix, Hulu, YouTube TV, Disney and more, which is available through Echelon’s new proprietary FitOS software,
“Gyms are ecstatic with Echelon’s newest products and tech with advanced self-updating software,” Lentine added. “This technology gives commercial gym owners frequent updates and access to new features and advancements, ensuring a consistent and reliable machine experience while providing members with the latest gym technology.”
Content Is King
In a recent episode of ATN’s “Fireside Chats” series, Lentine spoke about Echelon’s approach to fitness supply and design, as well as the company’s commitment to engaging users with content, whether that’s through immersive 3D worlds, trainer-led workouts or even TV shows
“Our software, I think, is the best in the industry,” Lentine said.
