TRX Creates Custom Trainers for Club Pilates, YogaSix
Longtime partners, TRX Training and Xponential Fitness are collaborating on custom versions of TRX’s iconic straps
TRX Training, known for its iconic black and yellow straps, is collaborating with Xponential Fitness brands YogaSix and Club Pilates to create custom TRX Suspension Trainers for both franchises.
To bring the product to life, TRX stakeholders worked alongside training and education teams at both Club Pilates and YogaSix; the custom Suspension Trainers feature the colors of each Xponential brand, along with their logos. The partnership marks the first franchise-wide rollout of TRX custom straps.
“The black and yellow Suspension Trainer will always be our globally recognized icon, but it’s exciting to customize our straps for such important partners as Club Pilates and YogaSix,” said Randy Hetrick, TRX founder and chairman. “The initiative reinforces the premium, innovative experiences for which Xponential’s brands, Club Pilates and YogaSix, and TRX are known across the industry.”
The custom Suspension Trainers are launching for all-new studios in 2024 and will be available to the network of 195-plus YogaSix and 935-plus Club Pilates existing locations. Club Pilates is the largest Pilates brand globally, and one of the largest franchised fitness brands, with studios across the globe spanning four continents. YogaSix is one of the world’s largest yoga brands, recently surpassing 600 signed franchise agreements for its concept that offers heated and non-heated yoga classes, bootcamp-style fitness classes and meditation.
“We’re excited to launch all-new studios with TRX custom Club Pilates and YogaSix Suspension Trainers,” said Erik Haglund, senior vice president of construction support at Xponential. “As a long-term vendor partner of ours, we look forward to continuing our ongoing relationship with TRX to deliver an elevated experience for our members.”
In November, TRX and Orangetheory Fitness introduced a co-branded suspension trainer. It was one of TRX’s first custom suspension trainers. TRX has made some other big moves this year: it acquired YBell Fitness, a kettlebell-dumbbell combo product. TRX also signed a multi-year lease for a 12,000 square-foot property in Delray Beach, moving its global headquarters from San Francisco to Florida. The move was part of the company’s strategic shift after its acquisition by JFXD Capital’s Jack Daly, which saw Hetrick return to the brand he founded as chairman.