This is the largest yet agreement of the boutique fitness franchise, which specializes in boxing and kickboxing classes and has more than 130 locations in the US
TITLE Boxing Club, a heavy bag boxing fitness brand, has signed its first international deal. The master franchise deal, the largest in the boxing brand’s history, will bring TITLE Boxing to nine countries.
At this pace, the brand is likely to achieve its development goal of launching 300 clubs by 2025 soon.
TITLE Boxing Club CEO Todd Wadler, who is also the co-founder of BoxUnion, said on the occasion, “This international deal allows us to bring authentic boxing fitness to the masses. We have made a lot of improvements to our system throughout the last 22 months, and this momentous agreement is just one of the results to come out of our work. This is a pivotal moment for the brand that will project us into a new era.”
Hurst Kopp, the master franchise representative, discovered his love for boxing while managing professional boxers and mixed martial artists. He transitioned from a technology career to the boxing industry, specifically in Southeast Asia, where he honed his craft and built relationships that led to the formation of the master franchise deal.
“Having worked in international business development for the last decade, I really understand how these countries perceive fitness. The relationships I’ve built during this time played a role in bringing this deal to life,” stated Kopp. “I have also surveyed the landscape, and completed extensive research on these economies coupled with boots-on-the-ground-efforts to ensure TITLE Boxing Club was the right brand.”
As a result of the agreement, TITLE Boxing Club will be launching in Thailand, Bangladesh, Singapore, Indonesia, Cambodia, Nepal, the Philippines, New Zealand, and South Korea.
TITLE points to Asia’s significant revenue growth in the health and fitness market, with a nearly 25% increase from 2021 to 2022, demonstrating the right time for the boxing brand to make big moves with its authentic approach.
Kopp added, “Currently, there are some concepts that allow you to punch some bags as a side workout – but it’s far from the true authentic boxing workout that is TITLE. These countries are a few years behind the U.S. in terms of innovation, so the boom of studio concepts is just beginning.”
TITLE Boxing Club says four existing clubs in Bangladesh, Indonesia, the Philippines, and Singapore are expected to operate under its name by the end of 2022 before being completely rebranded to TITLE in the first quarter of FY 2023. According to the boxing brand, additional clubs will be transitioned throughout the remainder of the year.
Courtney Rehfeldt has worked in the broadcasting media industry since 2007 and has freelanced since 2012. Her work has been featured in Age of Awareness, Times Beacon Record, The New York Times, and she has an upcoming piece in Slate. She studied yoga & meditation under Beryl Bender Birch at The Hard & The Soft Yoga Institute. She enjoys hiking, being outdoors, and is an avid reader. Courtney has a BA in Media & Communications studies.