Technology & Innovation Outlook 2025

About this report

AI isn’t just coming for fitness and wellness — it’s already here. The question is: who’s ready to lead the next wave of tech-powered transformation?

In Athletech’s Technology & Innovation Outlook 2025 report, we unpack how artificial intelligence, smart equipment and immersive platforms are reshaping fitness and wellness, from the gym and studio floor to the home screen. Drawing on operator interviews, executive-level insights and new market data, this report maps the emerging tools driving business impact across the industry.

Inside, you’ll find what’s really happening with agentic AI, how brands like Life Time and Peloton are building with artificial intelligence in mind, and why big-box gyms, connected fitness players and at-home innovators are all racing to upgrade their digital ecosystems.

Whether you’re deploying AI to convert leads, embedding gamification to boost retention or developing hybrid offerings that blend human coaching with machine learning, this report offers a playbook for making tech a competitive advantage. 

Thank you to our Sponsors:

Daxko | 2025
eGym | 2025
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HAPANA
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SUPAFITGROW
TECHNOGYM

Download this report to learn:

  • Why agentic AI is the future: Forget clunky chatbots — today’s artificial intelligence companions are communicating with current and prospective members in real-time, using a human-like tone matched to your brand’s unique voice. 
  • The next frontier of connected fitness: Smart equipment is finally here. Clubs and at-home fitness brands are integrating data and machine learning capabilities to create personalized training programs at scale. 
  • Gamification gets serious: Thanks to new equipment and software innovations, operators are using video game techniques to deepen engagement, drive retention and blur the line between fun and fitness.
  • Is VR fitness right for your gym or studio? With all-new hardware options and improved UX, virtual reality (VR) and extended reality (XR) are emerging as increasingly viable options for club operators.  
  • What the data says about social media and digital fitness apps: ATN breaks down insider data on the most popular workouts on social media, along with a deep dive into the current state of fitness and wellness apps. 

Don’t get caught chasing trends after they’ve gone mainstream. Download the Technology & Innovation Outlook 2025 and get ahead of the systems, tools and strategies shaping the future of fitness and wellness.