Klim shares why Equinox is more than just a fitness brand and how the company takes deliberate steps to nurture that identity in the marketplace.
With barriers to traditional healthcare on the rise, fitness facilities are emerging as essential players in preventative health
Industry experts and doctors share their thoughts on what's hot across wellness, recovery and longevity during the DISRUPT video series.
Back by popular demand, Athletech News' can't-miss video series returns with more speakers, more brands and an exciting new format.
Equinox's new longevity membership uses biomarker testing as a map for hyper-personalized training, but it will cost around $40,000 a year.
Xponential Fitness has big expansion plans for Lindora, a chain of metabolic health clinics that offers GLP-1s and holistic wellness services.
A partnership with Function Health will see Equinox trainers develop specialized programs based on each member's biological profile.
Equinox is delivering on its promise of offering special member benefits at the intersection of fitness and culture with its members-only StockX streetwear event
The new membership program offers Equinox members access to a silver platter of perks, including helicopter rides and custom Oura Rings.
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