Fitness Center Reimagined: The Evolution of Gyms, Wellness Tourism & Real Estate
About this report
Fitness is evolving, from traditional gyms and boutique studios to hotels and high-tech wellness clubs. Across the board, operators are creating experiences that seamlessly blend strength training, recovery, technology and community.
In Athletech’s Fitness Center Reimagined 2025 report, we explore how leading gyms, health clubs, hospitality brands and boutique operators are reshaping the industry to meet shifting member expectations and lifestyle demands. Drawing on executive insights, operator interviews and the latest market data, this report highlights the strategies, innovations and trends driving change inside the four walls of the modern “fitness center.”
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Download this report to learn:
- Strength training takes center stage: Free weights, functional spaces and a resurgence of selectorized machines are reshaping floors across big-box gyms and specialized strength studios. Discover how Planet Fitness, Crunch and Vasa, and other top operators, are adapting to the lift-first era.
- Cardio, reinvented: From cinema cardio rooms to immersive treadmills, operators are experimenting with entertainment, gamification and personalized experiences to keep heart-pumping workouts relevant.
- Boutique experiences under one roof: Big-box gyms are adopting “club of studios” concepts, offering high-energy, boutique-style classes in strength, HIIT, Pilates, yoga and more, all in one membership. Can they pose a threat to traditional boutique studios?
- Hotels become wellness destinations: Connected fitness, robotic recovery and rooftop activations are turning hotel gyms into lifestyle-driven amenities that attract travelers and boost revenue.
- The next-gen gym: Strength, recovery, VR and AI-powered experiences are converging inside modern facilities, creating spaces where members train, recover and thrive.
Don’t get left behind. Download the Fitness Center Reimagined 2025 report to see what’s coming next inside the four walls of fitness and wellness.
