Peloton Integrates Kindle Books into Workout Experience
Peloton members won’t miss a page as the connected fitness company and Amazon team up
Peloton, which is scheduled to release its Q4 earnings this week, has partnered with Amazon so Pelotoners can immerse themselves in their Kindle books while working up a sweat.
Members are able to access their Kindle library through the entertainment tab, allowing for a full-screen experience on the Peloton Bike, Bike+, Tread or Tread+. The new feature is available in the U.S., Canada, U.K., Australia, Austria and Germany.
To commemorate the Peloton partnership, Amazon has created a list of ten book recommendations – some of which are penned by Peloton’s famed instructors.
It’s the latest cross-collaboration from the connected fitness giant, as it explores new methods to enhance the member experience after some of its top instructors opted to leave the fitness company for new opportunities.
This summer, Peloton announced the next phase of its evolution, adjusting its production schedule at its New York City and London-based Peloton Studios and cutting back on live classes in favor of building new programming centered on strength and cross-modality training and gym-focused content. There could also be some upcoming wellness verticals in the mix, according to Peloton’s chief content officer, Jen Cotter.
More recently, Peloton and Fitbit announced a global, multi-year content distribution deal that will give Fitbit Premium users in the U.S., U.K., Canada and Australia access to Peloton fitness classes starting in September. A select group of Peloton classes will be available to Fitbit users without a premium subscription.
Once a pandemic darling, Peloton secured over $1 billion in new credit this spring as a “holistic refinancing” measure to reduce debt and support its future growth. Peloton is still on the hunt for a new CEO following Barry McCarthy’s exit in May.
