KT Tackles Turf Burns with New Turf Tape for Athletes
The kinesiology tape and recovery brand had expanded its product line earlier this spring to support CGM users
Just in time for football season, kinesiology tape and recovery brand KT has released a new product, KT Turf Tape, designed to protect football players from turf burns while providing much-needed pain relief and muscle support.
Over the years, kinesiology tape has become a staple for athletes, personal trainers and rehab specialists for its ability to reduce pain and improve blood flow.
KT Tape CEO Jessica Klodnicki says the company is eager to expand into a new segment within the football market with KT Turf Tape.
“This product not only extends our product range but also underscores our commitment to innovation and delivering the highest-quality solutions to empower athletes’ performance at all levels,” she said.
The latex-free KT Turf Tape, $19.99, is easy to apply, sweat and water-resistant, and available in black and white.
In addition to several kinesiology tape options, the Utah-based brand offers health products such as magnesium creams for muscles, ice sleeves, pain relief gels and roll-ons, ice/heat massage balls, an electromagnetic pain relief device and more.
Earlier this year, KT expanded its health line to include continuous glucose monitoring (CGM) and insulin pump patches that offer medical-grade adhesion and durability, as CGMs have become the next wearable.
“Expanding our KT Health Line of recovery products underscores our commitment to providing comprehensive solutions for individuals seeking to stay active so they can feel their best,” Klodnicki said in May. “These products underscore our commitment to empowering individuals managing diabetes with solutions that enhance comfort, reliability and peace of mind in their daily lives.”
Founded in 2008, the company rebranded last April with a shortened name, a new campaign — “Crush Every Moment” — and a revamped look with recyclable, eco-friendly packaging, updated graphics, educational tools and a free app that helps consumers learn how to apply its products like the pros.
The new KT Turf Tape and other products can be purchased on the KT Tape website, Amazon and Academy Sports.
