Is a Fitness Franchise Right for You? Key Questions To Ask Yourself
Before taking the potentially lucrative plunge into gym or studio ownership, consider these essential personality questions
The fitness industry continues to thrive, offering endless opportunities for those ready to join this fast-paced world. If you’re considering opening a gym or studio, franchising can be an attractive way to get started.
However, owning a franchise isn’t for everyone. It’s essential to assess your personality, skills, and goals to determine if this business model is a good fit. Below, we share key questions to guide your decision.
1. Are You Ready for Entrepreneurship?
Choosing the right franchise is important, but first, ask yourself if you’re truly ready to own a business. Franchise attorney Tom Spadea of Spadea Lignana emphasizes the importance of this initial self-reflection. According to Spadea, “If you want to buy a franchise, you’re making two decisions: Are you emotionally prepared for the journey of ownership? And then, which franchise fits you best?”
Jumping into business ownership means taking on both rewards and challenges, and there’s rarely a clear path to success.
Owning a franchise may feel similar to home ownership versus renting; you’re now responsible for everything. Managing employees, driving memberships, and maintaining operations will fall on your shoulders. A supportive franchisor provides guidance and resources, but ultimately, it’s your business.
2. What’s Your Risk Tolerance?
Franchising appeals to many new entrepreneurs because it offers a structured, proven model. However, each franchise brings its own level of risk. Established franchises come with a well-known name and tested processes, but they often include strict guidelines and higher fees. In contrast, newer franchises allow greater flexibility and input from franchisees but may lack brand recognition and operational maturity.
Red Boswell, president of the International Franchise Professionals Group, suggests finding a franchise that has hit its stride but still offers open territory.
“A mid-sized franchise, around 50 locations, offers the best of both worlds,” he explains. “You’ll benefit from their experience without pioneering on untested ground.”
3. Do You Have the Right Skill Set?
The skills required to run a fitness franchise vary widely, depending on the type of gym or studio. However, fitness is a people-centered business. Before diving in, evaluate your ability to work with clients and address issues, as these interpersonal skills are crucial.
Spadea advises potential franchisees to pay attention to the franchisor’s emphasis on certain skills. “If the franchisor tells you that sales are essential, believe them,” he says. Being honest about your strengths and weaknesses will guide you to the right choice and prevent you from entering a role misaligned with your abilities.
4. Are You Prepared To Commit Fully?
A franchise offers many advantages, but it’s not a hands-off endeavor. Boswell warns against the common misconception of “passive” franchise opportunities. “Many buyers mistakenly think they can be absentee owners, but true absentee options are nearly non-existent,” he notes.
Even semi-absentee arrangements, in which the owner isn’t fully hands-on, are limited and often include strict guidelines. Franchisees are expected to engage with the local community and be a familiar face for clients. Franchisors value this human element, seeing it as a significant contribution to the brand.
Exploring the fitness industry through a franchise can be an exciting journey, but it requires careful consideration. Knowing your entrepreneurial readiness, risk tolerance, skill set, and commitment level will help you make an informed decision.
This article originally appeared in ATN’s Fitness & Wellness Franchise Outlook Report, which explores the essential questions that can help determine if a franchise aligns with your personal and professional aspirations. Download the free report.