How PickleRage Uses Technology and Partnerships to Win the Game
The pickleball franchise is investing in game-enhancing technology and partnerships to stay at the top of its game
As pickleball continues to surge in popularity across the United States, PickleRage, an indoor pickleball club franchise, is capitalizing on the traction. The brand has grown across the United States and has a lofty goal to open 500 new locations in the next five years. For this strategic growth, the franchise is investing in technology and partnerships.
PickleRage uses CushionX courts, used at the U.S. Open, which are engineered with joint-friendly materials for injury reduction. The technology is particularly relevant for the older demographics who have taken to the sport. The facilities also have built-in video recording and live-streaming capabilities, so players can capture every moment of the game for extra analysis or sharing on social media. The franchise has also used advanced reservation systems, making it easier than ever for members to secure specific times.
For franchisees, PickleRage also offers a unique business model. The brand’s automated operational model reduces staffing needs and labor costs. The brand also spends time ensuring each site has zoning and real estate advantages. The brand is owned by private equity firm GreenPeak Venture Partners, a sister company to First National Realty Partners, which specializes in commercial real estate investments.
PickleRage has also entered into a partnership with the Johnson family, often referred to as the “First Family of Pickleball.” The family, which includes reigning National Singles Champion JW Johnson, former #1 Association of Pickleball Players (APP) Tour Senior Pro Julie Johnson, and coach Jack Johnson, will serve as ambassadors for PickleRage. They will shape program development, membership engagement, and collaboration with franchisees.
“We’re thrilled to partner with PickleRage in bringing the joy of pickleball, a sport we hold dear as a family, to communities nationwide,” shared Julie Johnson. “Working alongside PickleRage and its franchisees, we’re committed to promoting a shared love for the game and delivering exceptional experiences for players of all ages and skill levels.”
Is pickleball just a fad, or does it have staying power? The success of new franchises like PickleRage depends on the answer. But for now, the pickleball boom is here to stay, with brands like The Picklr closing its Series B funding round at a $59 million valuation and CityPickle receiving a significant minority investment from The Avenue Sports Fund.