Centr Launches Premium Treadmill Collection
Centr’s CEO says there’s been an incredible demand for cardio equipment—a call that the Chris Hemsworth-founded fitness brand is happy to answer with its collection of nine treadmills
Chris Hemsworth-founded Centr has expanded into the cardio space with the launch of a new premium treadmill collection, catering to various fitness levels, space requirements, and budgets.
Three treadmill models are currently available for purchase, with six more set to roll out by year’s end. Each treadmill purchase includes a complimentary three-month membership to Centr’s personalized training app.
Centr CEO Andrew Sugerman calls the treadmill launch a huge moment for the fitness brand.
“We’re seeing incredible demand for cardio equipment, and these treadmills are our answer to that call,” Sugerman said. “Our community is always pushing toward new fitness goals, and we wanted to offer high-quality equipment that fits both their needs and their homes. With a range of price points, we’re making premium fitness accessible to everyone, whether they’re just starting out or training at a higher level. These treadmills are built to last, look great, and fit seamlessly into any space.”
Centr’s initial treadmill models (the Runr and Runr-S, starting at $1,199) are designed for urban runners and are both foldable. The Runr-S includes a 10″ multimedia screen and features smartphone mirroring. At the higher end, Centr offers its Centr x Hyrox Perform Treadmill, $5,999. Crafted with performance athletes in mind, Perform features a curved design, a multi-position handlebar, eight levels of magnetic resistance, a backlit LED display, and Bluetooth connectivity.
Rounding out Centr’s treadmill collection are six premium treadmills under the Inspire Series, which is Centr’s professional-grade fitness equipment for at-home use.
T4/T4s: Sleek and foldable treadmills starting at $1,599. The T4s features a 20” x 55” running surface, smartphone mirroring, and a 10” multimedia screen with 25 built-in programs and pre-loaded apps. The T4/T4s are available for pre-order with deliveries set for December.
T5/T5s: Starting at $2,999, the T5/T5s are larger models that tout a 20” x 60” running surface and 4.0 HP motor. The T5s features smartphone mirroring and a 15.6” multimedia touchscreen with 25 built-in programs and pre-loaded apps.
T7/T7s: Centr’s top premium model, starting at $4,499, features a Cushioned Dual Absorption Deck, a 22” x 60” surface and a 5.0 HP motor. The treadmill features integrated heart rate monitoring, quick-adjust toggles, and a 15.6” multimedia touchscreen with 25 built-in programs and pre-loaded apps. The T7/T7s is available for pre-order with delivery in November.
In addition to the new equipment, Centr is launching a Strength for Runners program and plans to release digital running programs in the Centr app in 2025.
Sugerman was a recent guest on ATN’s Unscripted, where he discussed the fitness brand’s partnership with Hyrox, at-home fitness products, and Centr’s business strategy.
