Steve Nash Fitness World Rebrands, Drops the Steve Nash Name

B.C.’s iconic gym chain Steve Nash Fitness World plans to rebrand, drop the name of former National Basketball Association (NBA) star Steve Nash and open gyms by early July.

B.C.’s iconic gym chain Steve Nash Fitness World plans to rebrand, drop the name of former National Basketball Association (NBA) star Steve Nash and open gyms by early July. The news comes days after a group of new investors agreed to acquire rights to the Steve Nash Fitness World brand – a purchase that BC Supreme Court still needs to approve.

The new owners plan to honour all existing service agreements with members, including pre-paid memberships and personal training services, the company said on June 19. Current members whose memberships have been frozen due to COVID-19 will be able to extend their freeze during the month of July if they so choose, according to the company, which is mired in insolvency procedings… READ MORE @ Tricitynews