Pre-Workout Supplements Projected to Reach $26.7B by 2030
A new report paints a rosy picture for the pre-workout supplement space as “casual users” discover the benefits of workout-enhancing products
Good news for the pre-workout supplements market: demand for workout-enhancing products is expected to reach $26.7 billion by 2030, according to a new report from Research and Markets. Key growth drivers include rising interest in supplements to improve physical performance, increasing awareness of protein benefits, and the growing number of fitness centers and consumers pursuing intensive workouts.
Here are some other notable findings from the report:
North America leads in the largest revenue share in the pre-workout supplements market, led by consumer interest in health and wellness. Still, Asia Pacific is also expected to grow over the forecast period due partly to the increase in fitness and health facilities and consumer interest in nutrient-dense foods.
Although pre-workout supplements come in various product forms, powders are forecasted to be the fastest-growing, according to the report.
Although “offline” pre-workout supplements are expected to have a larger market share during 2024-2030, Research and Markets projects online channels will record faster growth due to the convenience of browsing products based on budget and the increased availability across a wide range of platforms.
While it’s unsurprising that athletes and bodybuilders are the primary consumers of pre-workout supplements, demand for such products from “casual users” is projected to grow significantly due to increased awareness and rising disposable income.
Gen Z Clamors for Supplements
Chatter about supplements is at an all-time high, especially on social media, where #preworkout boasts nearly 520,000 posts on TikTok. Young “fitfluencers” are leading the charge, ranking and reviewing pre-workout brands for their followers and/or sharing their pre-workout supplement routines.
Brands are indeed honing in on the desires of young fitness and health-conscious consumers and for good reason: one McKinsey report issued this year revealed that Gen Z and millennial consumers are purchasing more wellness products and services than older generations.
Alani Nu, a sports nutrition and energy drink brand, offers pre-workout powders in flavors like Cosmic Stardust, Galaxy Lemonade, and Hawaiian Shaved Ice, incorporating caffeine and amino acids.
Ghost, a supplement brand known for its splashy, colorful branding, is wrapping up the year after catching the interest of Keurig Dr. Pepper, which has made a move to acquire the brand in a $1 billion deal. Among its product lineup, Ghost offers pre-workout powders in Gen Z-appealing flavors such as Swedish Fish, Sonic Cherry Limeade, Warheads Sour Watermelon, and Welch’s Grape.
Earlier this year, fitness influencer-founded Bloom landed a sizable investment from C4 energy owner Nutrabolt. The sports nutrition brand also sells pre-workout powders in flavors like Sour Peach Ring and Bahama Mama while also offering supplements in convenient stick packs.
Research and Market’s report can be found here.