P.volve Looks for Franchise Partners as it Rapidly Expands
The celeb-loved functional fitness brand offers multiple revenue streams
P.volve, a fitness brand that emphasizes functional fitness, is opening three new studios in San Diego and will be expanding its franchising opportunities in the US, Canada, and the UK. The company says its low-impact, high-intensity method offers a new way to work out and that franchisees won’t be competing with traditional big box gyms or HIIT studios.
With headquarters in NY, P.volve has plans to reach 250+ studios across the US over the next five years. The fitness company currently has three corporate-owned facilities in New York City, Chicago, and Los Angeles. The brand enjoys a celebrity following with Vanessa Hudgens, Kate Bosworth, and Bethenny Frankel as P.volve fans.
P.volve says its functional training method can help reduce pain, improve balance, and help build total-body strength and is reviewed by a panel of medical professionals. The P.volve method teaches controlled movements paired with resistance training.
The functional fitness brand says that it offers multiple revenue streams with options like class packs, hybrid memberships, and in-studio equipment and retail sales.
The fitness company was launched in 2017 by Rachel Katzman and Stephen Pasterino. They first opened a small studio in Chinatown and then quickly had waiting lists of excited clients. Since P.volve’s inception, the company has been on a fast track, which co-founder Katzman said is the ethos of the brand.
“I will never compromise on our speed. What we have accomplished in just three years is something most companies would do in six. We pivot, we move quickly, we work very hard, and that mentality has allowed us to be where we are and will allow us to get to where we want to be. That type of speed and intensity isn’t for everyone – but it’s the only way I know how to work, and I don’t see that ever changing,” Katzman told Marie Claire earlier this year in an interview.
Along with functional fitness, P.volve also has a proprietary line of products that include a patented p.ball, p.band and patent-pending p.3 trainer.
In a 2017 post on Medium, co-founder Pasterino wrote that P.volve symbolizes the evolution of Bodies by P, his gym in New York. Pasterino shared that he considered Bodies by P as a lab where he constantly experimented and learned to address the fitness goals of his clients. It was in this lab that he says he created his signature method that provided spectacular results while “maintaining optimal health and conditioning that was actually sustainable long term.”
The functional fitness company says P.volve consists of 60% of women at the executive level and is on a mission to raise awareness about the importance of women’s wellness. This summer, P.volve launched a clinically backed program, Phase & Function, that provides fitness and nutritional resources to reduce menstrual symptoms, weight loss, energy improvement, and mindset shifts. Phase & Function was developed by a team of certified expert trainers and P.volve’s Clinical Advisory Board.
