Pilates & Yoga Studios Are Poised for Massive Global Growth in Next Decade
Expected to reach $521 billion in market value by 2035, the global potential for Pilates and yoga studios has never been greater, driven by consumer demand and rising disposable incomes in emerging markets
Pilates and yoga are undoubtedly booming in the U.S., but the shared market’s global potential has become all the more apparent in a new report.
The report, from Allied Market Research, found that the Pilates and yoga studios market is worth $120 billion in 2025, with long-term growth projected to $521 billion by 2035 globally at a 14.3% compound annual growth rate.
Notably, the Asia-Pacific region and the Middle East are areas of vast potential in the Pilates and yoga studios market (Club Pilates recently signed an agreement to bring 20 studios to Bangkok, Thailand). As studios expand and grow within those regions, the market benefits from local demand, rising disposable incomes and increased interest in wellness travel, with the emergence of franchise models and partnerships between high-end hotels and fitness companies creating more opportunity, and a more robust economy for the boutique fitness classes.
Researchers posit that the market growth is driven by multiple factors, including the rise of fitness tech. Digital fitness modalities, like on-demand and virtual classes, help make the workouts accessible outside of studios, while AI, wearable fitness trackers and apps have helped personalize the training process and improve user engagement.
More than that, however, is the global cultural shift favoring Pilates and yoga. With a rise in health-conscious populations, there is a growing interest in not just physical fitness, but stress reduction and holistic wellness that coincide with Pilates and yoga.
This rise in wellness-minded people has also lent itself to an increased demand in low-impact workout options, such as Pilates and yoga, which favor enhanced flexibility, strength and mindfulness. Additionally, the report points out that these classes appeal to a diverse range of consumers’ interests, with hybrid fitness studios combining high-intensity exercises, yoga and Pilates, or specialized classes like therapeutic Pilates, prenatal yoga and fusion workouts.
Barriers to Growth & Solutions
As booming as the market is, the report does indicate several barriers to growth for Pilates and yoga brands. High operating costs, market saturation and difficulty retaining customers can inhibit growth.
While studios aim to hire the best instructors, that can be expensive and make profitability difficult, on top of high rent for desirable studio spaces and the cost of specialized equipment.
But, there are several solutions that the report suggests, including:
- Implementing flexible pricing structures, such as membership tiers, to accommodate virtual sessions and class packages
- Increase brand visibility through strategic partnerships with fitness influencers, corporate wellness programs and medical professionals
- Create personalized training plans, community-building activities and loyalty programs
- Diversify service through online courses, wellness workshops and hybrid models
Global Markets Show Promise
North America leads the global Pilates and yoga market, especially in the U.S., with studios highly concentrated in New York City and Los Angeles. But elsewhere, the growth of Pilates and yoga is evident.
In Europe, the U.K., Germany and France have seen booming market growth as locals show increased interest in the workouts. Demand is also rising in the Middle East and Africa, especially in the United Arab Emirates and South Africa, the report says.
China, India, Japan and Australia are all developing as major markets as well in the Asia-Pacific region.
Amid India’s potential fitness boom, Indian yoga company Sarva Yoga, for example, raised money from international investors to open more physical studios and increase its digital yoga offerings, especially in its urban localities. Meanwhile, Hong Kong-based yoga company Alibaba Health and Pure Yoga partnered to provide its customers with AI-powered health tracking that lets them track their progress and personalize their yoga practices in January 2024.