Hybrid Fitness Platform RoxFit Secures £800,000 Investment
Fueled by the Hyrox fitness craze, RoxFit’s funding will deepen its footprint in the fast-growing hybrid training space
RoxFit, a York-based startup catering to the growing hybrid fitness and Hyrox community, has secured £800,000 ($1.02 million) in pre-seed funding to accelerate its feature development and expand its user base.
The round was led by DSW Ventures, the venture capital arm of Dow Schofield Watts, with participation from York Angels and other investors across Europe and the U.S.
Founded in 2024 by Ben Wilson and Joey Allott, RoxFit has gained early traction among Hyrox competitors, offering tools that include race analytics, custom workouts and smartwatch-integrated pacing features. The app has already surpassed 100,000 downloads.
Wilson, a developer and entrepreneur, launched the company alongside Allott, who previously led marketing at Runna, a running app recently acquired by Strava. The fitness startup recently appointed Tom Sermon, former CEO of The Global Corporate Challenge, as chair.
“We’re thrilled to have the backing of DSW Ventures, York Angels and our wider investor group as we build the go-to platform for hybrid fitness athletes,” Wilson said. “This investment allows us to accelerate product development, enhance the user experience, and grow our footprint within the Hyrox and wider hybrid fitness communities.”
Hybrid fitness, which blends endurance and strength training in competition formats like Hyrox, has seen a spike in global popularity. RoxFit aims to position itself as the central digital training hub for the community.
“As athletes ourselves, we’ve built RoxFit to solve real problems we’ve experienced, and this funding brings us one step closer to helping thousands more to train smarter and race better,” Wilson added.
Doug Quinn, partner at DSW Ventures, said the team’s insider knowledge of hybrid racing helped drive the investment.
“As Hyrox practitioners, Ben and Joey intimately understand the requirements of users for events and, more importantly, training,” Quinn said. “Combining this understanding with the technical and marketing capability to make such rapid progress pre-investment has been impressive. The team is well-positioned to exploit what is a rapidly expanding market, as demonstrated by the support this funding round secured.”