Greyson Clothiers Raises $20M to Expand Retail, Grow Women’s Line & Deepen Community Engagement
Athletech spoke to Founder & CEO Charlie Schaefer about how the company plans to scale its operations and reach new audiences
Greyson Clothiers has closed a $20 million Series A funding round, a big step for the performance apparel brand as it looks to expand its retail presence, strengthen its women’s business and grow its design and partnership plans.
credit: Greyson Clothiers
“We’re incredibly grateful for this opportunity,” said Charlie Schaefer, founder and CEO of Greyson. “This new chapter will allow us to thoughtfully scale our operations and reach new audiences while staying true to our values.”
The company plans to use the funding to open additional brick-and-mortar stores across the United States, expand its direct-to-consumer business and grow wholesale partnerships. Greyson already has a presence in cities such as Denver, West Palm Beach, New York, New Orleans and Atlanta. Two more locations are expected to open this quarter in the Southeast, starting with Tampa.
Schaefer describes Greyson stores as more than retail, but community-focused spaces. “Each store is curated to reflect the character of the city it’s in,” he said. “Our Harbor Springs location, for example, is rooted in the natural landscape and relaxed energy of Northern Michigan.”
Greyson is also investing in its women’s category. The brand has partnered with professional golfer Jessica Korda, who recently joined Greyson. Korda, a six-time LPGA Tour winner, is returning to competition in 2026 after stepping back to focus on starting a family. She will serve as an ambassador for the brand’s women’s collection. Greyson’s recent partnerships also include Jon Rahm’s LIV Golf team, Legion XIII.
“We’ve been intentional about the way we grow,” Schaefer said. “This funding gives us the chance to build on that foundation—to stay creative, stay connected and keep investing in the people who’ve made Greyson what it is.”