YogaSix Expands Beyond North America with First Studio in Germany
Xponential’s franchised yoga brand has made its entry into the European market in Frankfurt
YogaSix, a franchised yoga brand within the Xponential Fitness orbit, is set to open its first yoga studio in Frankfurt, Germany, later this month.
Additional YogaSix openings are also in the works for Germany.
The new studio —the boutique yoga brand’s first outside of North America — is slated to open on September 27. Behind YogaSix’s push into Europe are LifeFit Group’s Christophe Collinet and Daniel Hoffman, who have also introduced Club Pilates to the German market.
“We are thrilled to bring YogaSix to Germany and expand our reach globally,” said Bob Kaufmann, Xponential’s president of international. “This milestone is a testament to the growing demand for the YogaSix style of yoga around the world. YogaSix’s mission has always been to make yoga accessible, and we’re excited to team up with our accomplished master franchisee to see YogaSix’s experience come to life, starting in Frankfurt with more markets in 2025.”
The boutique yoga franchise, which has nearly 200 open locations in the U.S., is also launching in Japan.
“YogaSix is a modern yoga boutique concept that has the potential to conquer the market,” Collinet, LifeFit’s CCO, said. “Yoga is more popular than ever, precisely because it strengthens physically but also mentally, relieves tension, and reduces stress. We are excited to work with franchisees who are aligned with our mission to make yoga accessible to all and create an inclusive community.”
YogaSix offers both heated and non-heated yoga classes and has integrated strength training into its approach, including TRX straps.
“We were discussing the popularity of our sculpt and flow class that combines yoga, weights and cardio and wanted to add another option for members that was in a similar realm,” explained Lindsay Junk, YogaSix president. “Xponential already had a relationship with TRX, so we went to work to create a class that made use of their incredible equipment in a way yoga students typically aren’t exposed to. Our education department partnered with theirs to create a truly unique experience.”
Xponential Fitness is expected to report earnings early next month.
