Strong Pilates Targets U.S. Growth With 155 Planned Studios

The Pilates franchise has formed a strategic partnership with Momentic Studios, fueling its growth coast-to-coast

Strong Pilates, a cardio-infused Pilates franchise, is gearing up for major U.S. expansion with more than 155 studios planned following a strategic partnership with wellness investor Momentic Studios.

The deal includes 96 studios launching in partnership with Momentic, 30 single and multi-site franchise agreements and up to 30 corporate-owned locations in major metropolitan markets including Los Angeles, Orange County, San Jose, San Francisco, San Diego, Houston, Dallas, New York City, Brooklyn, Boston, Chicago, Orlando, Austin, New Jersey and Long Island.

“The response to Strong Pilates in the U.S. market has exceeded our expectations,” Strong Pilates co-founders Mark Armstrong and Michael Ramsey said. “Momentic Studios’ values align seamlessly with Strong Pilates and our partnership will support Strong’s accelerated growth while maintaining our commitment to delivering an unparalleled fitness experience across the country.”

Strong Pilates reports an 18% increase in network revenue for 2024 with more than 26,800 active members and 800 instructors globally.

Its first U.S. locations are set to open this spring and summer in:

• Texas: Central Austin, Cinco Ranch
• New Jersey: Garwood, Morristown
• New York (Long Island): Williston Park, Syosset, Commack, Ronkonkoma
• Illinois: Monmouth
• California: West Hollywood, Santa Monica

Beyond its U.S. growth, Strong Pilates is also expanding internationally. With studios already in Australia, New Zealand, the UK, Ireland, Singapore, Canada, the Philippines, Japan, Dubai and Indonesia, the brand plans to enter South Korea, Malaysia and Bahrain this year.

“Strong Pilates represents the type of innovative community-focused wellness brand that Momentic Studios seeks to partner with,” Momentic Studios co-founder AJ Patel said. “Strong’s unique offering and proven success in multiple international markets creates an exceptional opportunity for us to fulfill the growing demand for boutique multi-modality fitness experiences in the U.S.”