SoulCycle & Uni Partner to Introduce Sustainable Body Care in Studios
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The cycling studio is investing in sustainability with its latest partnership
SoulCycle has introduced a new partnership with Uni, a zero-waste body care brand, for its post-ride experience in its studios across the U.S. and U.K. Beginning March 3rd, SoulCycle locker rooms will feature Uni’s Hydrating Shampoo & Conditioner, Skin Shield Body Wash and an exclusive preview of Uni’s soon-to-be-released Face Cleanser. Riders can also use Uni’s 24-Hour Body Serum.
“At SoulCycle, we believe the experience doesn’t end when the ride is over—it extends to how our riders take care of themselves before and after class,” SoulCycle CEO Evelyn Webster told Athletech News. “We were drawn to Uni’s commitment to sustainability and high-performance formulations, making this partnership a great fit.”
Uni’s products are made with marine-derived ingredients. The Uni Marine Complex, a blend of ocean hydrators, antioxidants and minerals, is intended to help maintain the skin’s natural barrier.
Webster noted that the transition to Uni’s products was smooth and well-received.
“One of our priorities was ensuring that the products would be effective for all skin and hair types while aligning with our sustainability goals,” she continued. “We also wanted our instructors and studio teams to test the products before launch and the feedback has been incredibly positive.”
SoulCycle’s decision to partner with Uni was also influenced by the brand’s approach to reducing waste. Uni’s refillable packaging and sustainably sourced ingredients align with SoulCycle’s efforts to create a more environmentally conscious studio experience.
“Strategic partnerships should feel natural and aligned with shared values,” said Webster. “We’re not just looking at what goes in our locker rooms—we want to create meaningful touchpoints that bring the collaboration to life in ways that resonate with our community.”
SoulCycle has invested in partnerships recently, including BetterHelp, Dr. B and FitBit, to deliver value to customers across mental health, financial accessibility and wearables. This summer, the brand also hosted a Wellness Weekend in the Hamptons, which included brand partners like Allyoos and Hyperice.