The Wellness Shop on Saks.com will feature products for both women and men & could signal plans for an upcoming IPO
Saks has launched a Wellness Shop on Saks.com, giving shoppers the opportunity to be both stylish and healthy. The link for wellness, which is featured on the top navigation bar on Saks.com, enables shoppers to explore what Saks calls the four pillars of wellness: fitness, health & nutrition, sexual wellness, and rest & relaxation.
In celebration of its new wellness offering, Saks will be hosting live events from January 11th through January 18th and a “wellness-themed” Edit article. These digital experiences will allow viewers to discover “shoppable experiences” with on-demand style inspiration and exclusive access to new collections. Upcoming live events include Lifestyle Tips with Brian Mazza, Wedding Styling with Micaela Erlanger, and Dr. Barbara Strum, who will provide a first look at her molecular hair and scalp collection.
Saks says it will focus on a holistic approach to wellbeing and that the new wellness shop will offer over 100 brands, 50 of which are new to the Saks line-up. Items will include recovery products, supplements, aromatherapy, kitchen tools, and fitness apparel. Saks will also feature new golf and ski shops with apparel for men and women.
“Saks is thrilled to expand our array of wellness offerings, solidifying our position as the ultimate luxury retailer,” says Tracy Margolies, Chief Merchandising Officer at Saks. “A holistic, all-encompassing approach to health is essential. With the addition of this new shop and products, we are now able to serve multiple aspects of the luxury customers’ lifestyle, from fashion to wellbeing.”
The four pillars of wellness will offering the following products:
- Fitness: Athletic apparel, shoes, and accessories for men and women. Saks says new items include recovery products from Hyperice, smart jump ropes from Tangram, and apparel from Rhone, Beyond Yoga, Fourlaps and SoulCycle.
- Health & Nutrition: Saks will feature vitamins, supplements, protein powders, kitchen tech, tools, and cookbooks. Nutritional lattes from Wylde One will be offered, along with tools from Vitamix and supplement patches from The Good Patch.
- Sexual Wellness: Saks shoppers will discover personal care and tech items including products from Lelo and Maude, feminine care from Dr. Barbara Sturm, and menopause therapy devices from Joylux.
- Rest & Relaxation: Saks will offer mindfulness tools, sleep products, and aromatherapy. Featured products will include Surell weight blankets, HATCH sleep machines, Vyrao therapeutic fragrances, and sleep supplements from Hush & Hush.
Last year, Saks spun its e-commerce site into a separate entity with a $500 million investment from venture capital firm Insight Partners. Rumors have swirled that Saks has been planning an IPO in the first half of this year and has been interviewing potential underwriters.
According to The Global Wellness Institute, the wellness economy will grow to nearly $7.0 trillion in 2025.
Courtney Rehfeldt has worked in the broadcasting media industry since 2007 and has freelanced since 2012. Her work has been featured in Age of Awareness, Times Beacon Record, The New York Times, and she has an upcoming piece in Slate. She studied yoga & meditation under Beryl Bender Birch at The Hard & The Soft Yoga Institute. She enjoys hiking, being outdoors, and is an avid reader. Courtney has a BA in Media & Communications studies.