Red Light Method Grows With New Arizona Studio, 60+ in Pipeline
Founded by Club Pilates’ Allison Beardsley, the wellness franchise’s latest Oro Valley opening reflects rising demand for efficient, tech-driven recovery and fitness
Red Light Method, a wellness franchise combining red light contour therapy with fitness, has opened a new studio in Oro Valley, Arizona. The brand’s fourth location launched with more than 270 founding members, extending its streak of profitable openings as it scales its recovery-meets-performance concept.
Four more Red Light Method studios are slated to launch within the coming months, while more than 60 are in development.
Red Light Method studios are outfitted with medical-grade red light therapy and ten-minute Power Plate vibration workouts, with most locations also offering 15-minute Pilates Reformer sessions and infrared saunas.
“Our focus has always been on franchisee and member success,” Red Light Method and Club Pilates founder Allison Beardsley said. “We’ve negotiated equipment packages valued at $300,000 for just $130,000 and avoided costly national real estate practices to secure flexible, affordable spaces. This, combined with our effective pre-sales strategies, sets our franchisees up for success from day one.”
The boutique red light and fitness concept reports 5-7 organic franchise leads each week despite not actively advertising for expansion.
“This is growing four to five times faster than Club Pilates did in its early days,” Beardsley added. “We’re providing real, accessible wellness for the average person. For around $200 a month, our members get red light therapy four times a week, plus Power Plate and Pilates workouts where available. We’re changing lives affordably.”
Eric Tepper, Red Light Method’s national director of sales and CEO, noted that he and Beardsley are committed to a “0% failure rate.”
“If someone is investing their heart and money to help others, it’s our duty to give them everything they need to succeed,” Tepper said. “That’s why we spend a lot of time getting to know our franchisees before they commit to us and before we commit to them. If they are a franchisee, they are our family. They are our responsibility. Our model stacks the odds in favor of the franchisees and the members.”