Pause Studio, Pure Barre Bring Wellness Zeal to Florida Mixed-Use Complex
Leading wellness brands have been tapped to create a hub for health-focused consumers and residents in Oakland Park, Florida
A mixed-use community in Oakland Park, Florida, is welcoming Pure Barre and Pause Studio to its ground-floor retail offerings, a concept driven by Newrock Partners, a real estate development community.
Dubbed “Oaklyn,” the community of 274 luxury apartments sits atop 19,000 square feet of retail space at 3333 North Federal Highway, blending lifestyle and community with convenient access to holistic health experiences.
Women’s boutique retailer Monkees is also settling into the Oaklyn neighborhood in addition to Pure Barre, one of Xponential Fitness’ leading franchise brands, and Pause Studio.
“Pure Barre, Monkees and Pause Studio bring diversity and depth to our retail offerings, ensuring that Oaklyn remains a vibrant place for all to enjoy,” said Josh Deitchman, a principal at Newrock Partners. “We are committed to cultivating an environment that promotes well-being and connectivity, and these esteemed partners perfectly complement our vision.”
Pure Barre will be housed in a 2,100-square-foot space and is expected to open in January 2024. The brand has over 600 studios across North America, which has gained devotees for its low-impact, full-body workout.
Pause Studio, set to open in the summer of 2024, will be found in a 3,100-square-foot space and will offer a variety of wellness modalities, including infrared saunas and cold plunge contrast therapy en suite, as well as sensory deprivation float pods, all in private rooms equipped with showers and Le Labo bath products. Pause also offers full-body cryotherapy, LED light therapy, vitamin IV drips, vitamin shots and Normatec compression. The wellness brand recently announced a collaboration with Hyperice, bringing recovery technology products to its studios as it eyes expansion.
“Pause Studio stands as a peaceful retreat within Oaklyn, fostering a comprehensive approach to well-being,” said Meghan Linville, a director at Newrock Partners. “With a diverse array of practices, it embodies our commitment to creating a tranquil space where patrons and visitors to the campus can nurture both mind and body, promoting inner balance and rejuvenation.”
With fitness and wellness taking center stage in consumers’ lives, real estate development companies are taking note.
Luxury lifestyle operator Life Time recently opened Penn 1, a wellness-focused destination adjacent to New York City’s Madison Square Garden. The 54,000-square-foot space offers Life Time’s signature athletic country clubs to office personnel, commuters and residents. In early 2024, Life Time is planning to open part two of the development, which includes an indoor pickleball club with seven courts and small group training spaces.
Residential real estate has seen continued growth, with developers realizing that a mixed-use aspect creates a sense of permanence and, as JPMorgan predicts, could play a pivotal role in the future of real estate. When examining the rising wellness trend, it makes sense that such zones may look to integrate amenities and services that promote fitness and health.
“Before the pandemic, mixed-use developments often were thought of as just a variety of spaces. But now, it’s not about that — it’s about spaces that people want to use 24 hours a day,” noted Beatriz de Paz, a design director for Gensler.
