Online Sports Coaching Platforms Market to Grow by $1.24B

Despite competition, the online sports coaching market is poised for growth, Technavio finds in a new report

Athlete involvement and AI are set to propel the global online sports coaching platform market size to grow by $1.24 billion from 2024 to 2028, according to a new report from Technavio.

While increased internet access (which accounts for 67.1% of the global population) is certainly driving the online sports coaching market, the integration of advanced tech, such as AI, machine learning, and data analysis for advanced performance monitoring and personalized training programs, are also key factors in the burgeoning online coaching space.

According to Technavio, the projected growth of internet users in a few short years (a staggering 7.5 billion by 2030) will continue fueling the growth. However, there are challenges — as Technavio points out, in-person coaching, free online content, self-directed training, and even wearable fitness devices are all competition for the online coaching market.

Still, with the online sports coaching market rapidly growing, digital tools, gamification, and advanced analytics can unlock valuable insights that can lead to improved performance. Athletes may find it convenient to participate in virtual coaching sessions and video analysis that optimizes their training.

Although the fitness business has always prided itself on being a people-first service industry, leveraging AI can enhance training services while still preserving the personal approach that consumers desire.

“Adopting AI is becoming crucial for staying competitive as a fitness coach,” said Candace Dickson, chief marketing officer at CoachRx & OPEX Fitness. “Coaches who leverage AI can offer more sophisticated, data-driven services. They can handle larger client loads without sacrificing quality and provide insights and personalization that would be challenging to achieve manually. As clients become more tech-savvy, they’re increasingly expecting the kind of 24/7 support and data-driven insights that AI-enhanced coaching can provide.”

This year, SageHouse, an investment and advisory firm, launched a remote longevity fitness coaching platform dubbed Proof3, which pairs remote coaches with clients to create personalized fitness, nutrition, and lifestyle plans. 

“Millennials and Gen Xers increasingly want to live better, longer, and we’re excited to lead the charge with these amazing coaches,” Proof3 co-founder Jim Crowell said. “Our love for and extensive experience in the fitness and wellness space have uniquely positioned us to effectively cater to this growing demand.”

Technavio’s report can be downloaded here.