Courtney Rehfeldt

About Courtney Rehfeldt

Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.

fitness equipment inside a Workout Anytime Gym

Workout Anytime Flexes Midyear Franchise Growth

Workout Anytime celebrates midyear wins with a new CEO, 3 franchise deals, 8 leases and a bold plan to double its footprint in five years.

woman sleeping in a bed

Eight Sleep Tackles Menopause With Hot Flash Mode

Eight Sleep launches Hot Flash Mode and a Women’s Sleep Initiative to address menopause symptoms and advance research on women’s sleep.

A woman competing at Hyrox.

Peloton Partners With Hyrox, Drops New Class Series

Peloton teams up with Hyrox as its official digital training partner, expanding into competitive fitness with new race-prep series.

kids basketball league and coach

Shoot 360 Takes Big Shot at Youth Sports Market

Shoot 360 targets 600 locations by 2030 as youth sports and performance tech surge, adding franchise veterans to lead its expansion.

sneakers and workout equipment on a mat

In-Shape Teams With Korb Health To Offer GLP-1s & Health Services

In-Shape partners with Korb Health to offer GLP-1s, hormone therapy and more, merging fitness with clinical care.

A Hydration Room guest getting an IV administered by a woman.

Hydration Room Scales Up With 6 New Bay Area Locations

Hydration Room is expanding into the Bay Area with six new IV therapy clinics, beginning July 25 in Campbell, California.

A yoga teacher teaching a class

Yoga Is Big Business. So Why Are So Many Instructors Barely Getting By?

Yoga fuels a $13B industry, yet most instructors earn under $40K. Entrepreneur Andy Zoltan is helping teachers build six-figure businesses.

Pepsi's new prebiotic soda cans

Pepsi Launches Prebiotic Cola Amid Gut-Friendly Soda Boom

PepsiCo has expanded its functional beverage portfolio with Pepsi Prebiotic Cola, which follows the company's $1.95B acquisition of Poppi.

Talkspace, Tia Health Bring Mental Health to Women’s Primary Care

Talkspace has partnered with Tia Health to integrate therapy and psychiatric care into women’s primary care.

Generous Brands Acquires Kombucha Leader Health-Ade in Reported $500M Deal

Generous Brands has acquired kombucha maker Health-Ade, adding the gut-health leader to its nearly $1B beverage portfolio.