Ergatta Launches the Lite, a More Affordable Rower
Brooklyn-based Ergatta hopes to attract a broader audience of fitness enthusiasts to its gamified rowing concept
All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission
Ergatta made a name by making at-home fitness look good — especially in the living room or home gym. For those looking for a gamified, full-body, low-impact workout packaged in luxury, Ergatta’s locally sourced American cherry wood hardware fits the bill, currently on sale for $1,999 (normally $2,499). Now, the rowing company is after more cost-conscious consumers with the introduction of Ergatta Lite, a lightweight and compact wooden rower with a $1,499 price tag.
Billing itself as the most affordable connected rowing machine on the market, Brooklyn-based Ergatta hopes to attract a broader audience of fitness enthusiasts who prefer a home-based, immersive fitness experience.
The new rower is indeed light — weighing in at 40 pounds, and can be stored vertically, reducing its footprint when not in use. Even though the Ergatta Lite is more compact, the gamified connected rowing company didn’t cut back on its digital or hardware features, with the same 17.3″ HD touchscreen and signature water tank and flywheel for dynamic resistance.
Ergatta co-founder and CEO Tom Aulet is aiming to bring more consumers into the daily fitness fold through the connected rower’s engaging games. The brand also began offering an Apple Watch integration this year for its rowers, so rowers could track their fitness stats as they progress through Ergatta’s library of game-based workouts.
“With the Ergatta Lite, it is easier and more affordable than ever to bring the leading game-based digital fitness experience home, complete with an elegant wooden Rower, handcrafted right here in the USA,” Aulet said. “If you haven’t tried this new approach to fitness yet, there’s never been a better time.”
Ergatta’s new rower follows the recent release of Echo, a game inspired by Guitar Hero that challenges rowers to hit cadence-based targets and build and maintain streaks in a fun and engaging method.
“The launch of Echo is a huge moment for Ergatta, our members, and the future of game-based fitness,” Aulet said. “It demonstrates, better than any other digital fitness experience out there, the power of games – rather than direct explanation from an instructor – to drive skill development, fitness results, and fun.”
Last year, the game-based rower announced a partnership with Best Buy, marking the consumer electronics retailer as its first major retail partner.
The Ergatta Lite is now available for purchase in the U.S. The game-based rowing company has also begun its Black Friday sale, offering its original rower for $500 off, free holiday shipping and a 30-day trial.
More Rowing News
As fitness consumers continue seeking strength-based fitness modalities, rowing’s full-body strength and cardio workout may get its well-deserved moment in the sun, especially as a new film, “The Boy in the Boat,” hits theaters next month.
Directed by George Clooney and based on a New York Times bestselling non-fiction novel by Daniel James Brown, “The Boys in the Boat” tells the inspiring story of the University of Washington rowing team that competed at the 1936 Summer Olympics in Berlin.
In connection with the film, Boston-based connected fitness rowing company Hydrow is releasing themed rowing workouts featuring scenery from the University of Washington and its boathouse.
