Hyrox Signs Fitness First as Official Training Club Partner in Germany
As part of the partnership, Fitness First will also serve as naming partner at the Fitness First Hyrox Frankfurt race later this year
A German-founded brand, Hyrox is expanding its influence in its home country. One of the top fitness chains in Germany, Fitness First, will certify 95 of its locations as Hyrox Training Clubs this fall.
And starting in 2026, all Fitness First locations will offer Hyrox-specific classes, making the brand Hyrox’s first national Training Club partner in Germany.
To underscore the partnership, Fitness First will serve as naming partner at the Fitness First Hyrox Frankfurt event from December 12 to 14, a three-day event at the Frankfurt Exhibition Center expected to draw around 15,000 participants, making it one of the biggest Hyrox races of the season.
“With the nationwide integration of Hyrox into our studios, we are expanding our training offerings with a highly dynamic format that ideally fits our commitment to motivating people holistically,” said Fitness First managing director Johannes Maßen.
We have been focusing on functional training with our freestyle areas for many years,” Maßen added. “Hyrox builds on this momentum and meaningfully expands this offering with another innovative training approach.”
Hyrox has already gained measurable ground in gyms across the U.S. and U.K., with Training Club classes recently incorporated into brands including New York Sports Clubs, UBX Gyms and Everlast Gyms.
“We are proud to work with Fitness First — a brand that shares our values of community, consistency and peak performance,” said Hyrox chief growth officer Douglas Gremmen. “We’re excited about the journey ahead and look forward to seeing where this partnership can take us.”